Brand Specialist

Summary

Join DIVA International Inc. as a Brand Specialist and play a key role in supporting and enhancing the company’s brand presence. This remote position, based in Canada (preferably Ontario), involves executing branding initiatives, ensuring brand consistency across marketing channels, and aligning with the company’s mission and values. The ideal candidate is detail-oriented, creative, and collaborative. You will assist in developing and executing brand strategies, conduct market research, create compelling brand content, and collaborate with various teams and external partners. Legal eligibility for employment in Canada is required.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 1-3+ years of experience in branding, marketing, or a similar role
• Understanding of branding principles and consumer behavior
• Strong written and verbal communication skills
• Detail-oriented with excellent organizational and multitasking abilities
• Proficiency in social media platforms and digital marketing tools
• Legally eligible for employment in Canada

Responsibilities

• Assist in the development and execution of brand strategies to enhance awareness and customer engagement
• Ensure brand guidelines are consistently applied across all internal and external communication materials
• Support the production and rollout of marketing assets, including digital content, packaging, and promotional materials
• Conduct market research to analyze competitor brands and identify trends or opportunities
• Collaborate with the CX team to gather and interpret customer feedback to improve brand messaging and positioning
• Track brand performance metrics, including customer perception and campaign effectiveness
• Collaborate with Digital Strategist to develop compelling brand content for social media, websites, and advertising
• Write and edit marketing copy that reflects the brand’s voice and values
• Support the execution of brand-related events, campaigns, and partnerships
• Work closely with sales, product, and impact to ensure brand consistency
• Partner with external vendors, agencies, and influencers to amplify brand presence
• Coordinate cross-functional efforts to meet branding objectives and deadlines
• Work in accordance with the Diva International Inc. Quality Policy and B Corp set of standards

Preferred Qualifications

• CPG, wellness, or beauty experience
• Basic familiarity with graphic design software (e.g., Canva, Adobe Creative Suite)
• Residing in Ontario, Canada

Benefits

Remote work in Canada