Digital Marketing and Branding Specialist

Summary

Join Omega Hires, a fast-growing IT staffing company, as our new Digital Marketing and Branding Specialist! This remote position offers flexible hours (9:30 AM to 1:30 PM EST) and requires a strong understanding of digital marketing strategies and a passion for innovative campaigns. You will develop and execute comprehensive digital marketing strategies, manage social media channels, create engaging content, and optimize email marketing campaigns. Furthermore, you will be responsible for developing and maintaining a strong brand identity and managing paid advertising campaigns. The ideal candidate will possess a proven track record in digital marketing and branding, along with strong analytical and communication skills.

Requirements

• Possess an MBA degree in Marketing, Advertising, or a related field
• Have proven experience in digital marketing and branding
• Demonstrate a strong understanding of social media marketing
• Show proficiency in marketing automation tools (e.g., HubSpot, Marketo)
• Possess excellent analytical and problem-solving skills
• Have strong written and verbal communication skills
• Be able to work independently and as part of a team

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives
• Conduct market research to identify target audiences and industry trends
• Analyze website traffic and user behavior to optimize digital marketing efforts
• Manage and optimize social media channels (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement
• Create engaging content, including text, images, and videos, to attract and retain followers
• Monitor social media analytics to measure campaign performance and adjust strategies accordingly
• Develop and implement a content marketing strategy to attract and retain customers
• Create high-quality content, such as blog posts, articles, and whitepapers
• Optimize content for search engines (SEO) to improve website visibility
• Design and execute effective email marketing campaigns
• Segment email lists and personalize messages to improve engagement
• Track email campaign performance and analyze metrics
• Develop and maintain a strong brand identity, including logo design, color schemes, and typography
• Create brand guidelines and ensure consistency across all marketing materials
• Collaborate with designers to create visually appealing marketing materials
• Manage paid advertising campaigns on platforms like Google Ads and social media
• Optimize ad campaigns to maximize ROI and minimize costs
• Track and analyze key performance indicators (KPIs) to measure campaign effectiveness
• Generate regular reports on marketing performance and provide actionable insights