Brand Strategist

Summary

Join Avalere Health as a Brand Strategist and become a key contributor to the brand strategy of your accounts. You will develop a keen understanding of client business requirements, generate insights for brand, creative, and engagement strategies, and solve commercial strategy problems. Collaborate with strategy, account, creative, and scientific teams to deliver strategic recommendations. Leverage your expertise in market research and analysis to inform brand development and communication strategies. Effectively communicate and present your ideas to internal teams and clients. This role requires 3-5 years of strategic planning experience in a healthcare/pharmaceutical advertising agency environment.

Requirements

• 3-5 years strategic planning experience in a healthcare/pharmaceutical advertising agency environment
• Experience with professional HCP or patient marketing
• Strong and persuasive communications skills, both written and verbal
• Experience utilizing strategic tools and processes for analysis
• Experience participating in internal and client meetings, workshops, and processes
• Advanced Word, PowerPoint, and Excel
• Bachelor’s degree in life sciences or related field (e.g. Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics)

Responsibilities

• Effectively manage and understand all research relating to audience, brand, and competition (this includes writing or offering a point of view on screening criteria, as well as applying qualitative and quantitative survey tools)
• Synthesize information on product, market category, and audience (HCPs, patients, and caregivers) to derive insights that can be leveraged to build brand, creative, and engagement strategies
• Monitor cultural and social trends, their impact on target attitudes, behavior, and perceptions, using a variety of market and research tools
• Shape the development of fundamental strategy frameworks and tools, including: SWOT analyses, belief continuums, strategy maps, brand ladders, and brand positioning
• Contribute to the development of tight, inspiring creative briefs and translate brand insights into ideas
• Clearly communicate and present ideas, POVs, and strategies to internal teams and clients
• Help to develop internal and client workshops
• Effectively collaborate with colleagues from account, scientific, creative, and engagement strategy teams

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested)
• Life insurance
• Disability coverage
• Medical, dental, and vision plans
• Flexible working arrangements, including hybrid and remote work
• The option to work from anywhere across the globe two weeks each year
• 20 vacation days plus one personal well-being day
• 9 public holidays
• Gifted end-of-year holidays and an early Summer Friday finish in June, July, and August
• Access free counselling through our employee assistance program and personalized health support
• Enhanced maternity, paternity, family leave, and fertility policies
• Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business