Brand Marketing Strategist

Summary

Join Figma's growing team as one of its first Brand Marketing Strategists and help reimagine its social presence across digital and real-world channels globally. Collaborate with a team of cross-functional marketers to develop and implement best-in-class strategies, creative activations, and content. Develop a platform-level vision, strategy, and roadmap for Figma's social media presence, encompassing prioritization, content, metrics, and innovation. Lead the end-to-end strategy for high-profile social activations and brand campaigns, designed to introduce Figma to new audiences. This full-time role can be based in a US hub or remotely within the United States. The position requires a deep understanding of social data and insights, combined with platform-level strategy and campaign-level ideation to create top-tier marketing experiences and campaigns.

Requirements

• 10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas
• Deep experience defining, evangelizing and driving end-to-end execution of social strategies at a platform level, inclusive of always-on tactics and tentpole activations
• Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities
• Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas
• Adept at crafting and refining social copy and creative, pairing platform-level methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments

Responsibilities

• Partner with a growing team of brand marketers, with an emphasis on developing and implementing best-in-class strategies, creative activations and content
• Develop a platform-level vision, strategy and roadmap for @Figma, inclusive of a clear framework that can inform prioritization, content, metrics and innovation
• Define and evangelize an approach for social ideation, one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole)
• Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations and brand campaigns, ones crafted to introduce Figma to new audiences
• Model an insights-driven approach, proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations
• Embed deeply with cross-functional teams, proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences
• Present ideas and recommendations, inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth
• Collaborate to proactively develop, map and implement copy and content across all of Figma's social channels

Preferred Qualifications

• Multi-platform campaign experience
• Copywriting or creative design expertise
• Experience presenting to exec-level stakeholders

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles