Business Development Lead

Summary

Join Embrace as a Business Development Lead and build the business development function from the ground up. You will own the top of the funnel, setting the strategy for engaging and exciting new prospects. This role involves outbound prospecting across various channels, generating qualified leads for Account Executives, and responding to inbound inquiries. You will design and test outbound strategies, utilize sales engagement tools, manage email deliverability, and represent Embrace at industry events. This remote-first role requires building systems, documenting processes, and collaborating with Marketing and Sales. The ideal candidate has 5+ years of experience in outbound sales or business development at a SaaS company, selling to technical buyers.

Requirements

• 5+ years of experience in outbound sales or business development at a SaaS company, ideally selling into technical buyers like engineering and DevOps
• You’ve built pipeline from scratch, whether at a startup or standing up a new segment at scale
• Deep experience with sales engagement platforms and lead-gen tools: Apollo, LinkedIn Sales Navigator, Outreach, Clay, ZoomInfo, etc
• You understand and manage email deliverability, SPF, DKIM, domain warm-up isn’t foreign to you
• You’re a creative opener who knows how to research, personalize, and break into cold accounts
• You’re persistent, organized, and action-oriented i.e. you don't wait to be told
• Comfortable showing up in person: whether that's a conference, meetup, or prospect visits
• Strong communicator who can collaborate cross-functionally and iterate quickly
• Passionate about building - you're excited by ambiguity and energized by ownership
• Curious, thoughtful, and deeply motivated by Embrace’s mission to elevate mobile experiences

Responsibilities

• Assess ICP fit, qualify and map accounts, identify buying groups, and infiltrate your way into multi-threaded conversations
• Own and execute outbound prospecting campaigns across all channels email, phone, LinkedIn, events, and in-person visits
• Generate qualified pipeline for our Account Executives by uncovering and creating new opportunities
• Qualify and respond to inbound interest quickly and thoughtfully, ensuring no high-intent leads fall through the cracks
• Design and test creative outbound strategies, messaging, and cadences
• Use tools like Apollo, Clay, SalesLoft, Outreach, and ZoomInfo to scale intelligent prospecting efforts
• Navigate and manage email deliverability best practices to ensure high inbox reach
• Represent Embrace at industry events, in-office visits, and other field-based networking opportunities
• Build and maintain clean, detailed records of outreach and learnings in our CRM (Salesforce) and sales engagement tools
• Partner with Marketing and Sales to feedback prospect learnings and help evolve our GTM strategy
• Lay the groundwork for future BD hires by documenting systems, sharing learnings, and leading by example

Preferred Qualifications

• At least one favorite karaoke song
• An opinion on Star Wars vs Star Trek

Benefits

• Equity
• Other benefits as detailed on our careers page