Business Development & Marketing Associate

Summary

Join PERSUIT as a Business Development & Marketing Associate to drive new business opportunities and build sales pipeline across North America. This role is ideal for someone eager to make an impact and develop skills in a dynamic environment.

Requirements

• Experience: 2+ in a Business Development Representative (BDR), sales coordinator, marketing coordinator, go-to-market support, or financial analyst role
• CRM & Research Tools: Experience with HubSpot and ZoomInfo, or similar CRM and data-surfacing tools, is preferred. Familiarity with LinkedIn Sales Navigator is a plus
• Curiosity & Passion: A strong interest in exploring sales and marketing functions with a curiosity about various roles within these functions
• Outcome-Driven: Demonstrated ability to take initiative, set goals, and achieve results
• Attention to Detail: Takes pride in producing high-quality work with a “no job is too big or too small” attitude
• Adaptability: Thrives in a fast-paced environment and can effectively manage multiple tasks or projects simultaneously

Responsibilities

• Lead Generation & Research: Identify and research potential relationships between PERSUIT’s “champions” in the market and target prospect accounts to drive pipeline growth
• Execute High-Quality “Plays”: Develop and implement strategies that connect our prospect contacts with advocates within and around PERSUIT
• Event Support: Assist in maximizing the impact of PERSUIT-owned or industry events/conferences by supporting event logistics, execution, and follow-up as needed
• Inbound Lead Qualification: Qualify inbound activity to identify high-potential leads for the Enterprise Sales team
• Research & Data Projects: Conduct specific, high-value research and data entry projects that support the sales team's efforts, providing insights and intel for Account Executives (AEs)
• Account Intel Sharing: Provide key relevance hooks by sharing account intel and public signals (e.g., scouting earnings call transcripts, identifying leadership changes at target accounts)
• Sales & Marketing Support: Assist with occasional sales or marketing-related tasks, including running errands for event setups, execution, or follow-up
• Collaboration: Partner with Account Executives on high-value projects specific to prospective deals, supporting strategic initiatives

Benefits

• Generous Time-off
• Paid Holidays
• Health Benefits
• 401k Plan
• Wellness Allowance
• Work from Anywhere Perk
• Learning Allowance
• Employer Charity Match Program