Business Development Representative

Summary

Join Ethena, a leading compliance platform, as a Business Development Representative and contribute to our growth. You will focus on either customer growth through upsells or expanding our customer base through new prospects, working closely with our Customer Success or Sales teams. This fully remote role offers autonomy to experiment with outbound messaging, leverage networks, and optimize performance. We seek a quick learner, problem-solver, and self-starter with cold outreach experience. The role involves building outbound programs, developing messaging, ensuring follow-up, driving event attendance, and assisting account executives. Compensation includes a base salary and commission, with an OTE of $80,000-$100,000 annually. Ethena offers a remote-first work environment and various benefits.

Requirements

• Experience with sourcing leads and targeted outreach. Prior cold outbound experience is a must (BDR/SDR experience, Talent Acquisition, etc.)
• Strong creative writing ability and outside-of-the-box thinking to capture attention. Clear written communication skills
• Expertise using outbound tools such as outreach.io, Lemlist, ZoomInfo, PhamtomBuster, Salesforce, and Hubspot. In particular, a deep understanding of how to automate the outbound prospecting process using targeted list building and mass personalization
• Experience A/B testing outbound messaging to uncover best bets
• Experience and proven success with cold calling on the phone

Responsibilities

• Build multi-channel (calls, emails, linkedin, video, events, exec/advisor) outbound programs that reach our key personas at target accounts, ultimately leading to new qualified opportunities for the sales and/or customer success team
• Work with Marketing, Revenue Ops, and Sales stakeholders to ensure alignment
• Develop outbound messaging and creative concepts that catch attention, generate responses, and open relationships with our prospects and with new personas at our existing accounts
• Ensure a tight and thorough follow-up process on marketing leads sourced from events, content, webinars, etc
• Drive attendance to our in-person events from target account lists and new personas at our customer accounts
• Continuously monitor your outbound cadences and optimize performance
• Leverage connections on social networks to help facilitate new introductions to Ethena
• Assist account executives and customer success managers with account research, value hypotheses, and prospecting strategy
• Work with AEs or CSMs to prep for meetings, mine connections/referrals, multi-thread, and generate interest within top accounts
• Build new outbound sequences using inspiration from executives, advisors, customers, and competitors

Preferred Qualifications

• Past experience leveraging advisor and investor networks to facilitate introductions
• Familiarity with tactics that turn customer advocacy into new customers
• Some past experience working with HR, Legal, and Compliance personas or in a field that involves regulation is a plus
• Experience and demonstrated success with AI-based workflows and tools to help with research and copywriting
• Experience at multiple B2B SaaS organizations is preferred

Benefits

• The pay structure for this role is a combination of base pay and commission. $55,000 - $75,000 a year
• The base salary range is $55,000 - $75,000 USD depending on experience with the remaining variable pay earned via commission. The on target earnings (OTE) for this role is $80,000 - $100,000 USD annually
• We provide 20 days of paid time off per year (prorated from your start date) in addition to all 11 federal holidays* and unlimited paid sick leave. (* US-specific benefits. For more details on our Canadian benefits, leave a note in your application. )
• Our workforce is fully remote and your personal working hours can be based on your own timezone