Business Development Representative

Summary

Join Ethena, a leading compliance platform, as a Business Development Representative and contribute to our growth by expanding our customer base and generating sales opportunities. You will build multi-channel outbound programs, develop engaging messaging, and ensure thorough follow-up on leads. Collaborate with Marketing, Revenue Ops, and Sales teams to achieve alignment and optimize performance. Leverage your experience in cold outreach and social networking to facilitate new introductions and assist account executives and customer success managers. This role offers autonomy, a steep learning curve, and the chance to make a significant impact on a growing company. Ethena is a fully remote company with flexible working hours.

Requirements

• Experience with sourcing leads and targeted outreach. Prior cold outbound experience is a must (BDR/SDR experience, Talent Acquisition, etc.)
• Past experience leveraging advisor and investor networks to facilitate introductions
• Familiarity with tactics that turn customer advocacy into new customers
• Strong creative writing ability and outside-of-the-box thinking to capture attention. Clear written communication skills
• Expertise using outbound tools such as outreach.io, Lemlist, ZoomInfo, PhamtomBuster, Salesforce, and Hubspot. In particular, a deep understanding of how to automate the outbound prospecting process using targeted list building and mass personalization
• Experience A/B testing outbound messaging to uncover best bets

Responsibilities

• Build multi-channel (calls, emails, linkedin, video, events, exec/advisor) outbound programs that reach our key personas at target accounts, ultimately leading to new qualified opportunities for the sales and/or customer success team
• Work with Marketing, Revenue Ops, and Sales stakeholders to ensure alignment
• Develop outbound messaging and creative concepts that catch attention, generate responses, and open relationships with our prospects and with new personas at our existing accounts
• Ensure a tight and thorough follow-up process on marketing leads sourced from events, content, webinars, etc
• Drive attendance to our in-person events from target account lists and new personas at our customer accounts
• Continuously monitor your outbound cadences and optimize performance
• Leverage connections on social networks to help facilitate new introductions to Ethena
• Assist account executives and customer success managers with account research, value hypotheses, and prospecting strategy
• Work with AEs or CSMs to prep for meetings, mine connections/referrals, multi-thread, and generate interest within top accounts
• Build new outbound sequences using inspiration from executives, advisors, customers, and competitors

Preferred Qualifications

• Some past experience working with HR, Legal, and Compliance personas or in a field that involves regulation is a plus
• Experience and demonstrated success with AI-based workflows and tools to help with research and copywriting
• Experience at multiple B2B SaaS organizations is preferred
• Experience and proven success with cold calling on the phone

Benefits

• 20 days of paid time off (prorated from your start date), plus 11 U.S. federal holidays
• Unlimited sick leave
• Competitive compensation and meaningful equity
• Remote work flexibility with teammates across the U.S. and Canada
• $100 monthly bonding perk to spend time with your fellow ethenians
• 401(k)
• 12 weeks of paid parental leave
• A thoughtful, inclusive onboarding experience (with real humans and real context)