Business Development Specialist

Summary

Join our team as a Business Development Specialist and play a key role in researching, generating, and qualifying leads from external inquiries. As a Business Development Representative, you will engage with prospects, support the Sales team through various administrative and follow-up activities, and manage multiple tasks simultaneously using Salesforce.

Responsibilities

• Responsible for systematically locating and researching business contact information to support the sales team by exploring online directories, leveraging social media, attending networking events, and using email verification tools
• Promptly follows up on potential leads and schedules meetings for sales team as soon as a new lead reaches out
• Generate a minimum of forty potential sales meetings opportunities per month
• Collaborate with Director, New Business, and other internal/external stakeholders to develop sales campaign strategies
• Provide service excellence to internal and/or external clients by responding quickly, appropriately, and accurately to communications
• Facilitate answers; use appropriate language; provide regular updates to potential Partners when an answer is not immediately available
• Under the guidance of the Director, New Business, build long term, value-based relationships with accounts, penetrating them for further business, and maximizing the revenue they generate
• Monitor and manage the execution of services throughout the year
• Understand deeply, and with accuracy, the products, programs, events, and services provided
• Demonstrate an understanding of the unique needs of stakeholders through frequent, timely, and tailored communications
• Foster a positive relationship between stakeholder and organizational brand
• Maintains an awareness of key stakeholders, changes in points-of-contact, and activities/interactions with other Out & Equal staff
• Research business and stay-up to date on business, economic, and regulatory news
• Demonstrates an understanding of partner goals and needs
• Collaborate with Director, New Business Development in securing new year-round partnerships with Fortune 500 and Fortune 1000 companies, as well as emerging growth companies, privately held organizations, and startups
• Work with Salesforce administrators, IT, and Sr. Business Enablement Manager to support Salesforce management of new partner campaigns, reporting, and metrics
• Manually enter new leads into Salesforce from various sources (e.g., website forms, emails, events)
• Conduct initial introductory calls to new leads, set reminders and create tasks for follow-up actions with leads
• Regularly update the status of leads in Salesforce to reflect the current stage in the sales process
• Generate and review reports on lead activity, conversion rates, and other key metrics
• Identify and merge duplicate leads to maintain a clean database and accurate database
• Create and manage campaigns, add, and import leads, develop campaign content, set up automation, track performance, and ensure effective follow-up and engagement with leads
• Leverages opportunities from industry conferences to generate new business leads and support the sales team
• Organizing collected information, following up with new contacts, and integrating leads into the sales pipeline
• Collaborate closely with internal team members to implement systems and processes in the overall management of the new business development and the Partnership pipeline
• Assist in the monitoring and management of in-bound leads across channels; qualify leads and assign to sales team
• Assist with reporting to show weekly, monthly, quarterly, and yearly revenue for all Out & Equal products/programs/events, and individual giving
• Attend national conferences, local networking events, and represent Out & Equal professionally to secure new partners for our events and programs
• Other duties as assigned include event support, professional development activities, assisting with ad hoc projects and initiatives, budget requests, procurement, budget requests, admin/operational work, etc. as needed