Campaign Analyst

Summary

Join Pathlabs, an end-to-end digital media partner, as a Campaign Analyst to manage paid digital media campaigns. You will be responsible for optimizing campaigns across various platforms, analyzing metrics, and communicating with internal and external stakeholders. Success requires expertise in advertising, strong analytical skills, and proactive communication. The role demands leadership, ownership, and innovation. You will work to meet and exceed performance-focused KPIs and provide insights and recommendations to improve campaign quality and efficiency. This position requires a 4-year degree and 2+ years of experience in ad buying platforms.

Requirements

• Solid understanding of advertising principles and digital strategies
• 2+ years experience in one or more of the following ad buying platforms: DSP (The Trade Desk or DV360 a plus)
• Paid Social (Meta a plus)
• Paid Search (Google Ads a plus)
• YourPath Certification in some platforms (provided in onboarding): Programmatic and Paid Social
• OR Paid Search
• Use of active personal social accounts with 2-factor security for business purposes
• 4 year degree in a related field
• Alignment with Pathlabs’ Core Values: People First
• Unforgettable Service
• Own it
• Master the Craft

Responsibilities

• Accurately and efficiently deploy and optimize digital media campaigns across various ad buying platforms to meet and exceed performance-focused KPIs
• Analyze all campaign metrics, constantly looking for outliers and areas of improvement within and outside the KPI
• Ensure campaigns are pacing to and meeting all campaign spend and delivery requirements
• Proactively seek out and communicate current and potential issues to relevant department members
• Provide consistent information to the account management team relative to campaign successes, challenges, optimizations, and other insights to be communicated to clients
• Maintain optimization logs and track results
• Provide insights and recommendations; craft compelling data stories
• Effectively manage tracking, trafficking, set up QA and other applicable tasks
• Debug and troubleshoot technical problems and discrepancies within the ad buying platforms and TapClicks
• Communicate with media vendors on an as-needed basis to resolve issues within ad buying platforms and investigate opportunities for innovation
• Collaborate and contribute to the strategic direction of individual accounts by providing recommendations that improve quality, efficiency, creativity, and performance
• Complete all work on accounts as assigned and prioritize appropriately
• And other duties as needed to evolve this position

Preferred Qualifications

• Experience with multi-touch attribution a plus
• Experience with ad servers a plus
• Experience with Google Analytics a plus
• Familiarity with HTML/CSS/JS a plus
• Comfortable using advanced functionality in Microsoft Excel and/or Google Sheets to analyze data
• Total comfort with basic financial and mathematical calculations
• The ability to work up to 50 hours a week when necessary with sustained computer usage. Pathlabs requires employees to be available during all working hours, unless on PTO or for reasons disclosed with your manager. This role requires self-discipline and the ability to stay on track in a remote environment

Benefits

• Unlimited Paid Time Off & 13 paid holidays annually
• Competitive healthcare benefits
• HSA-eligible insurance option with a company contribution
• 401k investment opportunity
• Hybrid workplace with in-office, flexible and remote options
• $250 annual match available when a donation is made by an employee to a charity organization
• 20 hours of paid time off to take action and make a difference in the civic life of your community
• Continuous learning opportunities funded by Pathlabs