Marketing Communications Director

Summary

Join WatchGuard as their Marketing Communications Director to lead global PR, analyst relations, and social media strategy. This high-impact role requires building influence, creating lasting brand moments, and managing a global team and agency network. You will drive increased positive share of voice, mature the brand platform, and lead media relations, analyst relations, and social media strategy. Responsibilities include managing executive communications, crisis communications, and brand partnerships. The ideal candidate possesses 8+ years in marketing communications with at least 3 years leading global AR, PR, and social strategy, along with strong leadership and collaboration skills. This role offers a flexible work philosophy, competitive compensation, and a comprehensive benefits package.

Requirements

• 8+ years in marketing communications, with at least 3 years leading global AR, PR, and social strategy
• Experience managing a team and a network of regional agencies across geographies
• A strong editorial eye and storytelling instincts, especially when translating technical topics into accessible narratives
• Deep understanding of cybersecurity market dynamics, trends, and buyer personas—including MSPs, IT providers, CISOs, and SOC teams
• Demonstrated success growing brand visibility and managing executive communications
• Ability to operate with agility and confidence during crisis situations
• Proven experience working with global analyst firms, testing bodies, and award programs
• Strong collaboration skills and executive presence
• Proficiency in tools such as Meltwater, Sprout Social, Salesforce, Marketo, Google Analytics, and other relevant platforms
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s preferred)

Responsibilities

• Drive a measurable increase in WatchGuard’s positive share of voice through employee engagement, media coverage, analyst recognition, social engagement, third-party validation, and community development
• Lead a global team of PR, AR, and brand communications professionals
• Manage regional agency partners to ensure message consistency, local relevance, and world-class execution
• Mature and evolve our brand platform, Real Security for the Real World, introducing new ways for employees, partners, and customers to connect with it across earned, owned, and shared channels
• Shape and lead our global PR strategy
• Build trusted relationships with media outlets, respond with agility to real-time opportunities, and secure earned coverage that strengthens our brand
• Build credibility with leading analyst firms (Gartner, Forrester, IDC), testing labs, review sites, and award programs
• Coordinate briefings and ensure WatchGuard shows up strong in key industry reports
• Lead global social strategy with a focus on engagement, authenticity, and technical credibility
• Drive growth across LinkedIn, X/Twitter, Reddit, YouTube, and emerging platforms
• Reflect our deep commitment to MSPs in all communications
• Shape a narrative that highlights the value WatchGuard brings to the channel and differentiates us in the eyes of the media, analysts, and the broader market
• Partner with our CEO, CMO, CSO, and executive team to prepare for media opportunities, major presentations, and internal campaigns
• Align employees around our mission and values through clear, consistent internal messaging
• Lead strategic communications during critical moments—from security incidents to reputational risks—ensuring clarity, control, and brand protection across all channels
• Manage WatchGuard’s global brand partnerships (e.g., Seattle Kraken, Girona F.C.) and activate them through creative storytelling, community engagement, and integrated campaigns
• Inspire, mentor, and scale your team
• Foster a culture of excellence, collaboration, and creative problem-solving

Benefits

• Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• Healthcare FSA
• FSA with employer contribution
• 13 holidays, including a floating holiday, Juneteenth, and your birthday
• 15 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care FSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets
• A growing network of employee resource groups
• Employee referral program
• Employee Assistance Program