Head of Performance Marketing

Summary

Join our mission-driven entertainment company and lead our performance marketing team. As Head of Performance Marketing, you will own the complete performance marketing strategy and P&L for a multi-million dollar annual media budget, leading a team of 6+ media buyers and analysts. You will maximize ROAS across all channels, focusing on Meta while diversifying into TikTok, Google, and other platforms. The role requires strategic leadership, performance optimization, and growth & innovation, scaling our acquisition model to new markets. This is a fully remote, full-time position open to UK/EU time zone applicants only. We offer a competitive salary, performance-based commission, equity opportunities, flexible work arrangements, and up to 35 days of paid time off.

Requirements

• 7+ years in performance marketing with 3+ years in leadership roles
• Deep expertise in Meta advertising - you should know more than most CMOs
• Proven track record managing $3M+ annual media budgets
• Experience scaling consumer brands, ideally in entertainment, events, or experiential sectors
• Strong analytical skills with experience in attribution modeling and incremental testing
• Hands-on experience with TikTok Ads, Google Ads, and other major platforms
• Track record of successfully diversifying channel mix and reducing platform dependency
• Experience building and scaling high-performing marketing teams
• Ability to balance day-to-day optimization with long-term strategic planning
• Strong communication skills - you'll be presenting to senior leadership regularly
• Strong emotional intelligence
• Experience working in fast-paced, high-growth environments

Responsibilities

• Own the complete performance marketing strategy and P&L for a $6M-$12M+ annual media budget, running campaigns in 100+ cities around the world
• Lead, mentor, and scale a team of 6+ media buyers, plus analysts and specialists
• Partner directly with the CEO/CMO to drive business growth and channel diversification
• Design and implement upgrades to our performance marketing stack (we're moving to Snowflake, CDPs etc and actively looking to push the envelope)
• Maximize ROAS across all channels while maintaining our exceptional Meta performance
• Pick up on and drive our channel diversification strategy, reducing dependency on Meta
• Drive continuous improvement in conversion rates and customer acquisition costs
• Implement advanced measurement and attribution strategies across the customer journey
• Scale our proven acquisition model to new markets and demographics
• Raise our average ROAS and LTV
• Test and launch new platforms and creative formats
• Build processes and systems to support rapid, sustainable growth
• Lead cross-functional initiatives with creative, product, and analytics teams

Preferred Qualifications

• Conversion rate optimization experience
• International marketing experience (we operate across multiple countries)
• Experience with ticketing or event marketing
• An interest in the arts and mission-driven or social impact organizations
• Experience with or interest in advanced Martech stacks (Snowflake, CDPs. data enrichment etc)

Benefits

• Competitive base salary plus performance-based commission tied to company success
• Equity opportunities as we continue our growth journey
• Fully remote work, fully flexi-time
• Up to 35 days of Paid Time Off per year