Campaign Marketing Executive

Summary

Join our team at Silverfin as a Campaign Marketing Executive and play a crucial role in developing marketing campaigns that drive customer engagement and business growth across International markets.

Requirements

• Proven experience in a digital marketing role with a focus on B2B email marketing
• Experience in creating and managing email strategies, campaigns and content
• Worked with email marketing tools and CRM’s (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
• Understanding of GDPR and email regulations
• Strong knowledge of B2B email marketing strategies and best practices
• Proficiency in marketing automation technology (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
• Analytical skills with attention to detail and a passion for spotting opportunities in data
• Strong organisational and project management abilities

Responsibilities

• Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by International market and new feature launches
• Design email sequences to nurture leads, engage current customers, and re-engage inactive users
• Collaborate with BU marketing teams to align email journeys with broader marketing and sales strategies including ABM
• Develop compelling content in coordination with design teams for visual assets
• Manage the technical aspects of email campaigns to ensure compatibility across platforms
• Champion database health and analyse email campaign performance using key metrics and provide insights
• Formulate recommendations for campaign improvement based on performance data
• Ensure consistency in brand messaging across email campaigns and other marketing channels
• Ensure all email marketing activities comply with legal requirements and best practices

Preferred Qualifications

Photoshop, Canva or similar would be an advantage

Benefits

• Regular team activities during and after work
• Monthly Company-wide Wellbeing Days off (Reviewed Annually)
• Growth opportunities and personal training allowance
• Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands and Luxembourg
• Fair salary package, lot’s of flexibility, and great additional benefits
• Endless supply of excellent coffee, snacks, fresh fruits and … drinks to finish the week