Digital Marketing Executive

Summary

Join our rapidly growing company as a Marketing Operations Specialist in a 100% remote opportunity. We're looking for a detail-oriented and proactive individual with experience in marketing operations, who can analyze campaign performance and suggest improvements to drive better results.

Requirements

• Bachelor's degree in marketing/business or a related field
• 2-5 years of experience in marketing operations
• Experience working with startups and remote environments would be preferred
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales would be a plus
• Strong research skills and ability to interpret prospect data effectively
• Good understanding of CRM systems, basic B2B marketing, and sales processes
• Good understanding LinkedIn Sales Navigator, SMS tools, Email marketing tools
• Ability to manage LinkedIn campaigns, bulk email, and SMS marketing
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid) and CRM platforms (e.g., Salesforce, Zoho)
• Knowledge of email deliverability best practices, including list segmentation, email authentication (e.g., DKIM, SPF), and avoiding spam triggers

Responsibilities

• Prospect or qualify leads – Assist the sales team in qualifying potential customers
• Develop and drive GTM strategies for the service offerings
• Liaise with the marketing team to undertake demand-generating activities such as webinars
• Plan, execute, and optimize email marketing campaigns—from content creation to delivery—to drive engagement and maximize open and click-through rates
• Monitor email performance metrics (open rates, click rates, bounce rates) and work on improving email deliverability
• Manage LinkedIn campaigns to ensure smooth execution and optimize outreach
• Send out bulk marketing emails and SMS campaigns to prospects
• Research prospects' backgrounds to draft personalized responses for those who show interest
• Collaborate with the sales and marketing teams to ensure prospects are effectively nurtured till handoff to Sales
• Managed and maintained data integrity in CRM to track prospects and keep records updated

Benefits

• Flexible work hours
• Rapidly Growing Company
• Awesome work culture
• Learn From Experts
• Work-life Balance
• Competitive Salary
• No Hierarchy
• Highly Collaborative work environment
• Executive Presence
• End to End Problem Solving
• 50%+ Tax Benefit
• 100% Remote Company