Remote Chief Marketing Officer

Summary

Join our team as Chief Marketing Officer and lead the development of innovative and data-driven strategies to drive growth, enhance brand awareness, and increase customer loyalty.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required
• 10+ years of marketing leadership experience, with a strong background in home services, turf management, landscaping, or a related industry
• Proven experience leading and developing marketing teams, with a focus on driving performance, creativity, and innovation
• Strong knowledge of digital marketing strategies, including paid search, social media advertising, content marketing, and marketing automation
• Demonstrated success in building and managing a brand, particularly in a competitive, service-oriented industry
• Strong analytical skills with the ability to interpret complex data and metrics to drive marketing decisions
• Experience using analytics platforms such as Google Analytics, HubSpot, or similar tools
• Experience in designing and implementing successful customer acquisition and retention strategies
• Proven track record in executing integrated marketing campaigns across digital, traditional, and grassroots channels
• Excellent communication and interpersonal skills, with the ability to influence stakeholders and collaborate effectively across departments
• Ability to thrive in a fast-paced, high-growth environment, with a strong understanding of how to scale marketing efforts effectively

Responsibilities

• Create and execute a comprehensive marketing strategy that supports the company's growth objectives
• Strengthen and refine the company’s brand identity, ensuring consistency across all platforms
• Lead the digital marketing strategy, including SEO, SEM, PPC, social media, email marketing, and content marketing
• Develop and oversee multi-channel campaigns aimed at driving high-quality leads and improving conversion rates
• Design customer retention strategies, including loyalty programs, referral programs, and personalized marketing initiatives
• Utilize data and analytics to measure marketing performance, identify trends, and drive decisions
• Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, accountability, and collaboration
• Identify and manage strategic partnerships, sponsorships, and local community initiatives that align with the company’s brand and growth objectives
• Collaborate with the operations and sales teams to support the company’s geographic expansion into new markets
• Oversee traditional marketing efforts, including print advertising, direct mail campaigns, and public relations initiatives
• Evaluate and implement marketing technologies and tools (e.g., CRM, marketing automation platforms) to enhance marketing efficiency and improve data-driven decision-making
• Work closely with the sales, operations, and customer service teams to ensure marketing campaigns are aligned with overall business goals and drive measurable results