Chief Marketing Officer

Summary

Join ShortPoint Inc., a global remote work company, as their Chief Marketing Officer (CMO). In this critical executive role, you will lead the global marketing strategy, enhance the brand, accelerate customer acquisition, and scale the business. The ideal candidate has extensive experience scaling B2B SaaS businesses and is a data-driven leader. You will develop and execute marketing strategies, lead a global team, and manage customer engagement. ShortPoint offers a competitive salary, flexible remote work arrangements, comprehensive benefits, and professional development opportunities.

Requirements

• Proven track record of scaling B2B SaaS businesses, ideally in a global market
• At least 10 years of marketing experience, with 5+ years in senior leadership roles
• Expertise in digital marketing, brand strategy, and demand generation
• Strong understanding of SaaS metrics, including ARR, MRR, CAC, LTV, and Churn
• Successful history of leading global marketing campaigns and product launches
• Exceptional communication and leadership skills
• Experience building and managing distributed, remote teams
• Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Develop and execute a comprehensive global marketing strategy aligned with ShortPoint’s business goals
• Strengthen ShortPoint’s brand positioning in the B2B SaaS and intranet design markets
• Identify growth opportunities and spearhead go-to-market strategies for new offering
• Drive scalable lead generation and customer acquisition campaigns
• Optimize marketing ROI by improving conversion rates and lowering CAC while increasing LTV
• Leverage data analytics to monitor, measure, and refine marketing performance
• Design and execute marketing strategies for product launches to drive adoption and customer satisfaction
• Collaborate with product teams to ensure customer-centric messaging and positioning
• Build and lead a high-performing, globally distributed marketing team
• Cultivate a culture of innovation, inclusion, and results-driven collaboration
• Develop strategies to engage existing customers, encourage loyalty, and grow brand advocates
• Oversee content, campaigns, and communication strategies that resonate with a global audience

Preferred Qualifications

MBA

Benefits

• Compensation ranging from USD $150K to $200K, including benefits and commission, based on qualifications and experience in scaling B2B SaaS businesses
• Flexible remote working arrangements, including a 4-day workweek
• Comprehensive benefits package, including medical insurance, gym compensation, and professional development opportunities
• Unlimited paid sick days, maternity leave, and 30 days of annual leave
• Equipment provided for optimal remote working setup