Client Strategist

Summary

Join Collectively, a global leader in influencer marketing, as a Strategist on our Client Partnerships team! You will lead day-to-day strategy workflows for a B2B client, ensuring our creator marketing solutions are effectively applied. Responsibilities include developing proposals, managing projects cross-functionally, crafting influencer strategies, conducting research, and overseeing campaign delivery and reporting. You'll work closely with the creative and analytics teams, presenting to clients and contributing to strategic insights. This role requires at least 4 years of agency-side influencer marketing experience in a strategy-focused position, strong client service skills, and exceptional communication abilities. Based in New York City, you'll thrive in a fast-paced environment, collaborating with various teams to deliver exceptional results. Collectively offers a comprehensive benefits package including medical, dental, vision, supplemental insurances, 401k matching, and a wellness stipend, along with a remote-first work environment and flexible Fridays.

Requirements

• New York City based
• At least 4 years direct experience in influencer marketing at an agency in a strategy-focused position
• Both left and right brain thinker, equally comfortable with data and creative thinking
• Independent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the work
• Exceptional client servicing skills and instincts; loves to develop strong relationships with clients
• Strong organization skills with attention to detail and excellent follow-through
• Great communication skills—both internally and externally, written and verbal
• Ability to work efficiently across a variety of tasks and manage time appropriately for projects
• Thrives in the “undefined” and enjoys fast-changing, fast-paced working environments
• Collaborative working style with positive attitude and enthusiasm for making great work happen!

Responsibilities

• Lead the approach to proposal development or response to briefs at Collectively, including: Digest and understand clients RFPs/ briefs
• Takes a performance strategist approach when synthesizing or drawing on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses
• Project manage responses cross-functionally start to finish, including: Ideate RFP response with your account leader
• Helping to brief and guide creative concepts in partnership with the creative team
• Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks
• Curating a range of influencer campaign or services from Collectively
• Presenting agency partnership / account management approaches
• Conduct and synthesize relevant research & insights to shape strategy recommendations
• Works alongside Supervisor to recommend budgets against plans/RFPs
• Ensure historic account or agency-wide performance data and current trends/best practices are considered
• Project manages specialized creative or analytical support for RFPs/Briefs as needed
• Leads the timeline of the response and coordinates pitch strategy with key leadership stakeholders
• Coordinates and hosts briefings, preps materials and background for brief-ins and hosts brainstorms (both internal and external)
• Leads client comms either directly or indirectly to support your Account Leader
• Experiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, substack, LinkedIn,, etc.)
• Maintain up-to-date research on your brand accounts, including relevant trends, industries, competitors, and products, using a variety of research tools and social media consumption (platform content, social listening, press/journalism, community surveys, etc)
• Setting the Production teams up for success from IKO through Wrap to ensure the “strategic threads”are maintained during account moments, including internal kick-offs, client kick-offs/discovery, client presentations, and wraps
• Supports the strategic vision and goals of accounts in partnership with Supervisor or Director by providing strategic guidance, contributions, and feedback on core deliverables: Collaborator Lists, Activation Plans, Creator Briefs, Campaign Reports (snapshot, ad-hoc, or full wraps)
• Assist Production team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for input
• Identify opportunities to optimize/upsell or pivot based on performance, trends, or client needs, including development of new materials or workflows in partnership with leadership
• For Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage/brief creators on
• Partner with the Analytics team to develop hypotheses for content performance and ensure set-up and early measurement
• During internal wrap development, responsible for shaping the story & narrative of program performance, assessing learnings to cultivate strategic insights for optimizations and evolutions, trends or learnings that drive more creator marketing programming through Collectively services
• Engage with your account leader on opportunities to translate learnings into longer-term relationship or revenue growth
• Develop an understanding and fluency with creator paid media, brand lift studies and how those tactics help communicate the effectiveness of influencer marketing
• Leads/Hosts client reporting meetings, creating a warm and friendly environment and supporting IRL meeting dynamics (hosting) as needed if applicable

Preferred Qualifications

Performance marketing and B2B experience a plus

Benefits

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Wellness Stipend
• Remote-First
• Flex Fridays (after 1PM local time)
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday Floating Holiday