Senior Client Strategist

Summary

Join Fandom as a Sr. Client Strategist and become the visionary behind high-impact gaming solutions for key clients in CPG, QSR, and Retail. Leverage your brand marketing expertise to develop comprehensive campaigns aligning with client objectives, from custom sponsorships to off-the-shelf media solutions. Collaborate with internal teams to ensure feasibility, manage costs, and maintain profitability. This role demands creativity, collaboration, and a proactive approach to building scalable solutions. You will work directly with clients and internal teams to develop and implement strategies, manage budgets, and stay ahead of industry trends. This is an exciting opportunity to make a lasting impact.

Requirements

• 5-8+ years of experience in CPG, QSR or Retail as an ad solutions strategist, creative strategist, client strategist, product marketer, or sponsorship seller at a publisher or social platform
• Deep vertical expertise in any combination of CPG, QSR + Retail
• Deep experience in media planning/strategy/distribution
• Proven track record of creating and managing custom CPG, QSR or Retail programs, sponsorships, integrations, and branded content campaigns
• Experience with scoping the cost of custom content/production development and managing to a COGS target
• Ability to operate across budget levels, and ranging from a big $3M idea to a $100k idea
• Strong communication and presentation skills, both verbally and via deck creation
• Highly collaborative, with a demonstrated ability to work effectively across teams

Responsibilities

• Own setting the strategy and identifying the solutions for Fandom’s largest most strategic gaming clients. Leveraging both Fandom’s off-the-shelf offering as well as concepting and delivering high-impact custom solutions
• Work directly with sales and clients to understand their goals and objectives, and with internal GTM and Account Management leads (who own the client relationship) to craft the overall Fandom positioning and comprehensive campaign spanning from custom sponsorship to off-the-shelf sponsorships and supporting media
• Work proactively via QBRs and strategy sessions to position Fandom to align with client goals and objectives, surfacing
• Deep understanding of the CPG, QSR + Retail verticals and the types of custom sponsorships and solutions that best resonate with them
• Subject matter expert on Fandom’s media, targeting, content and events
• Work closely with internal GTM, product, content and community teams to validate feasibility of proposed custom solutions before taking to clients
• Scope cost of executing given custom solutions and manage to give a COGS target to ensure what is being sold is still profitable to Fandom
• Partner with GTM Strategy on a feedback loop to help take once-custom solutions and ultimately standardize offerings as a repeatable franchise
• Stay ahead of industry shifts, audience behaviors, and emerging trends in these verticals to inform strategy and creative concepts

Preferred Qualifications

• Ideally experience working with creators and developing custom content involving influencers/creators, from concepting to active management of the talent and execution of resulting content
• Desire to simultaneously be creative and develop new solutions, while keeping an eye towards standardization, and the potential to ultimately standardize a given solution to be part of a rinse and repeat library

Benefits

• Salary Range = ($78k - $143k)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture