Communications Manager

Summary

Join Abnormal Security as a Public Relations professional and leverage your storytelling abilities to craft compelling narratives for our cybersecurity brand. You will collaborate with PR agencies, develop strategic communications, and manage social media presence. This role demands proven experience in cybersecurity PR, exceptional storytelling and copywriting skills, and strong project management abilities. You will be responsible for creating press releases, social media content, and executive bylines, while ensuring brand consistency and measuring PR impact. The ideal candidate possesses strong analytical skills and a passion for data-driven marketing. Compensation includes a competitive salary and potential for bonuses and restricted stock units.

Requirements

• Proven experience as a PR pro in the cybersecurity industry, either in-house or supporting cybersecurity companies in an agency role
• Extraordinary people skills, with the ability to pull out unique stories, pitch the right angle, and interact with high-level executives at customer organizations
• Exceptional storytelling skills with the ability to build story arcs and narratives that capture media attention and customer/prospect interest
• Strong copywriting skills and the ability to create content that represents our brand personality, provides product insights, and delivers results
• Intermediate expertise in social media, with a desire to interact with prospects, customers, and employees and a hunger to continually test new ideas
• The ability to appropriately apply brand standards and balance global consistency + local relevance in all content programs and solutions
• A solid understanding of brand metrics and how to measure the impact that public relations has on brand performance
• Exceptional project management skills with the ability to prioritize and then communicate changing priorities clearly to external stakeholders
• Ability to work both independently and collaboratively in a fast-paced environment, managing multiple priorities effectively, and establishing relationships with cross-functional partners to ensure collective success

Responsibilities

• Support the day-to-day interactions with multiple PR agencies across our three key regions, with a focus on delivering strategic threat intelligence, customer, and product stories in trade publications, as aligned to our overarching Marketing strategy
• Create public relations strategies in tandem with the global agencies, understanding how to coordinate and collaborate to deliver the best results
• Write and edit press releases, with a focus on engaging storytelling and interesting narratives, designed to capture media interest and customer attention
• Support our owned social media channels (particularly LinkedIn and YouTube) with daily posts on new content, upcoming programs, internal events, media hits, and other key initiatives
• Increase engagement across owned platforms, delivering superior customer experiences for the people who engage with Abnormal on social media
• Write bylines and social media posts on behalf of company executives, with a key focus on increasing thought leadership in cloud email security

Preferred Qualifications

• A degree in English, Journalism, Marketing, Communications, or a related field
• Strong analytical skills and an enthusiasm for data-driven marketing, with experience in media monitoring and reporting tools

Benefits

• Bonus
• Restricted stock units (RSUs)
• Benefits