Arc'teryx Equipment is hiring a
Community Marketing Manager

Summary

The job is for a Community Marketing Manager at ARC’TERYX in New York, NY. The role involves driving brand awareness through community marketing activities such as events, social media, and product seeding. The employee will collaborate with the brand marketing team to develop the regional strategy for community marketing.

Requirements

• You have 5+ years’ experience in Marketing, or Retail Marketing for sports or outdoor apparel companies
• You have outstanding oral and written communication skills, and a clear understanding of your impact
• You have strong demonstrated experience in project management, planning and execution
• You have proven ability to set a clear vision, align your team around common goals and foster commitment to these objectives
• You have a strong knowledge of the outdoor retail and community landscape for your region
• You are deeply connected to what is happening within your community

Responsibilities

• Lead regional community marketing strategy, execution, and leadership for all Arc’teryx stores in the greater New York metropolitan area
• Plan and execute local marketing campaigns to reach target consumers and endemic audiences
• Present and enroll in-season brand initiatives and briefs to regional teams
• Recruit, manage and collaborate with a team of regional ambassadors, athletes, and strategic partnerships on regional events, social media, and philanthropic work in your market
• Lead project management of regional events, including vendor management, asset management, cross-functional alignment, and event execution
• Develop and manage regional product seeding plans aligned with the North America seeding strategy
• Increase brand awareness and brand sentiment through regional events, brand ambassadors, local partnerships, and consistent brand storytelling
• Plan and execute monthly CRM marketing emails to drive in-store traffic in your region
• Support and align with the Community Content Curator, team member, in managing and scheduling content - engaging with the community through regional social media platforms, ensuring all content is regionally relevant and aligns with the global editorial calendar
• Leading and developing the Community Content Curator, team member, to ensure local and regional social channel growth through regional representation of the Arc’teryx brand and values
• Managing the community marketing budget for your region and reporting back quarterly on all initiatives
• Provide regional support to store teams to ensure community brand standards are maintained

Benefits

$78,000 - $98,000 a year