Competitive Intelligence Lead

Summary

Join Vanta's Product Marketing team as the Competitive Intelligence Lead and build a foundational understanding of Vanta's competitive differentiation. You will contribute data and insights to inform messaging, positioning, GTM strategy, and product roadmap. This role demands deep cross-functional collaboration across various departments. You will shape the competitive intelligence program, develop processes for data gathering and analysis, and deliver information effectively to executive audiences. You will also support sales teams and establish an early warning system for market changes. The ideal candidate possesses extensive experience in competitive intelligence and B2B SaaS, strong analytical and communication skills, and the ability to work effectively in a fast-paced environment.

Requirements

• Have 3+ years of experience on a dedicated Competitive Intelligence team at a high growth enterprise SaaS business; experience building a Competitive Intelligence function from scratch is ideal
• Have 7+ years of work experience in B2B SaaS product marketing, product management, competitive analysis, technical sales enablement, or sales engineering
• Highly analytical with the ability to translate that analysis into clear and persuasive communications
• Able to take customer, competitor and market insights and weave them into critical B2B sales/marketing/product deliverables (e.g., battlecards, launch plans, market analyses, requirements documents)
• Strong primary/secondary research methodology, both offline and online
• Be highly motivated with a sense of urgency and willingness to adjust
• Able to effectively collaborate with a wide range of departments including Sales, Product Marketing, Enablement, and Product Management
• Exceptional communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Strike the right balance between technical and marketing content
• Deliver in a fast-paced environment while working on multiple time-sensitive projects
• Moderate to advanced technical skills

Responsibilities

• Shape the competitive intelligence program at Vanta by providing actionable, fact-based intelligence and insight that support with Vanta's business objectives
• Develop and implement processes, procedures, and policies to improve data gathering, analysis, and intelligence dissemination across the company
• Develop mechanisms to clearly and effectively deliver information, including comparison grids, competitive profiles/snapshots, dashboards, and internal newsletters with specific KPIs and metrics for an executive audience
• Evangelize competitive winback campaigns in partnership with the sales team
• Establish “early warning” system for key audiences that identifies new market forces, new regulations, and competitive landscape changes
• Select vendors and manage projects outsourced to third-party suppliers of primary and secondary research
• Be able to assist our sales teams with in-deal support
• Conduct market sizing/opportunity studies to identify new growth markets and segments

Preferred Qualifications

Experience with compliance, cybersecurity, and risk management applications

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, London, Dublin, and Sydney