Platform Director, Product Marketing

Summary

Join Skillsoft as a Principal Platform Product Marketing Director and lead a cross-functional team responsible for shaping the market positioning of our B2B solutions. You will develop and implement integrated go-to-market plans, leveraging market and customer research. This role offers the opportunity to significantly impact market share by driving B2B acquisition and growth strategies. You will develop compelling product messaging, collaborate with stakeholders to refine our industry narrative, and influence packaging and pricing strategies. The position requires a strong understanding of product use cases and a proven track record of increasing new business and customer retention. You will influence strategy and KPI targets.

Requirements

• Ability to think strategically about product differentiation, pricing models, and competitive pressures
• Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue
• Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years’ experience; or equivalent experience
• 10+ years of experience successfully implementing global B2B SaaS solution marketing plans across direct sales channels for SaaS products with bachelor’s degree in marketing or related business discipline
• Experience in a multi-BU company model
• Expertise in synthesizing customer, product, and marketing data to make recommendations
• Strong interpersonal skills with ability to effectively present and sell information both internally and externally
• Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
• Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
• Ability to travel up to 20-25%

Responsibilities

• Deliver compelling product positioning messaging to our target audience across multiple channels, differentiating our products from the competition
• Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
• Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Platform buyer, a high-growth segment, including the launch of strategic new solutions
• Price and Packaging Modeling: Influence packaging and pricing strategies for our products
• In this role, you'll have the tools and resources to understand our products and use cases, and be responsible for increased new business and high customer retention rates you’ll influence strategy and KPI targets

Preferred Qualifications

• MBA and / or Product Marketing Certifications
• Integrated Marketing expertise, have globally launched products

Benefits

Medical, dental, vision, and paid time off