Consultant, Advanced Analytics

Summary

Join Known, a leading marketing company, as a Consultant to manage custom market research projects. You will be responsible for defining objectives, designing research approaches, analyzing data, and presenting findings to clients. This role requires strong analytical and communication skills, experience in quantitative market research, and proficiency in statistical software. Preferred qualifications include experience with B2B clients, qualitative projects, and AI tools. Known offers a collaborative environment, opportunities for growth, and excellent benefits, including unlimited paid time off, 401k matching, annual bonuses, and a generous medical plan.

Requirements

• 2+ years of quantitative market research experience at a research firm, consulting agency, or similar company
• Fluency in talking about strategic marketing problems, a practical understanding of what our clients are trying to achieve, and you have work experience in making appropriate research recommendations for these business problems
• Some background in statistics
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Superb communication, narrative-building, and presentation skills
• Ability to think strategically, analytically, and proactively about diverse business problems
• Have worked in collaborative environments and enjoy working as part of a team
• Passion for managing the quality & accuracy of research instruments (e.g. surveys) and analytics, including checking your and others’ work

Responsibilities

• Overall project management and ownership
• Developing research plans and designs (e.g., questionnaires and surveys)
• Statistical analysis of data with commonly used software (Excel, SPSS/SAS, Q, R, and Python)
• Interpretation of data to understand the business implications of the research
• Writing reports and presenting them to clients in a way that is engaging and persuasive
• Coordination with outside vendors for fieldwork management, data tabulations, and analysis – you would help define their work plans and ensure that they deliver as specified and with high quality
• Creation of interactive data tools that are delivered to clients, such as market simulation tools built in Microsoft Excel or other platforms – you would be provided training in how to create these, but prior experience with tools like Excel is a plus
• Working within a team of research Managers and Directors to deliver compelling deliverables that tell a real story and go beyond standard data reporting
• Always be learning. Take full advantage of training and mentorship (technical skills, project management skills, client management skills), learning from colleagues on other teams when you work on cross-team projects, learning something new and bringing those ideas into the team

Preferred Qualifications

• Experience in supporting B2B clients is a plus (but not required)
• Experience in supporting qualitative projects is a plus (but not required)
• Proficiency in conducting research and solving problems using Artificial Intelligence (AI) tools (e.g., ChatGPT, Perplexity, Copilot, Gemini) is a plus (but not required)
• Specific examples include: Early-stage market opportunity assessment
• Customer segmentation (e.g., using Latent Class Clustering) and needs assessment
• Feature/needs prioritization to support product development (e.g., using MaxDiff, TURF analysis)
• Pricing/Packaging/Product Portfolio optimization (e.g., using Conjoint)
• Path-to-Purchase research
• Value Proposition development
• Propensity and Persuadably predictions (e.g., using advanced modeling and machine learning)
• Positioning and Messaging research
• Brand Tracking and/or Media Tracking research
• Building Market Simulators, Revenue Forecasts, etc
• Experience multi-tasking in a fast-paced – and fast-growing – small company or professional services/consulting firm environment is a plus (but not required)
• Experience in a statistical package like SPSS, SAS, Q, or experience in R and Python are a plus (but not required)

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave