Content & CRO Specialist

Summary

Join Granicus as a Content/CRO Specialist and play a pivotal role in enhancing the digital marketing strategies of travel and tourism clients. You will leverage SEO and UX insights to create engaging content and implement CRO tests that drive improved client performance. This role blends creativity and analytical skills, requiring proficiency in tools like Google Analytics, SEMrush, and Microsoft Clarity. A background in U.S. travel and tourism is highly preferred. You will collaborate with various teams, manage multiple projects, and stay abreast of industry trends. The position offers the opportunity to contribute meaningfully to the success of clients and the growth of the tourism sector.

Requirements

• Google Analytics 4 (GA4)
• Google Search Console (GSC)
• Google Ads (AdWords)
• SEMrush
• Microsoft Clarity and Mouseflow (or similar heatmapping/user behavior tools)
• Microsoft Office and Google Workspace
• Wrike (or similar project management software)

Responsibilities

• Conduct strategic content assessments to identify opportunities to improve, consolidate, or expand site content based on search trends and audience needs
• Use AI-assisted tools and SEO best practices to efficiently develop structured content briefs that are ready for editorial review
• Analyze website performance, user behavior, and client goals to generate thoughtful CRO test ideas that address high-priority needs or areas of opportunity
• Collaborate closely with SEO Analysts to ensure alignment with client strategies, incorporate feedback, and revise briefs as needed
• Communicate with Content Editors to clarify and expand on content briefs when additional context or detail is needed for production
• Represent Simpleview and the Digital Marketing department in a professional, collaborative, and solutions-oriented manner in all interactions
• Proactively track and manage deliverables, ensuring clear visibility into workload and progress across a high volume of accounts
• Maintain consistency and quality across all content and CRO recommendations, adhering to internal standards and client expectations
• Actively engage in internal conversations about SEO, content strategy, UX improvements, and testing opportunities
• Stay informed on emerging trends in SEO, UX, and digital marketing to enhance deliverables and identify new opportunities
• Approach every deliverable with an analytical mindset and attention to detail to ensure quality and relevance
• Balance multiple priorities while working within deadlines and collaborating across multiple departments
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

• A background in U.S. travel and tourism or destination marketing
• Experience with similar tools is acceptable for heatmapping and PM systems, but familiarity with the specific platforms listed above is strongly preferred

Benefits

We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand