Director, Web Strategy & Digital Marketing

Summary

Join Great Minds as the Director of Web Strategy and Digital Marketing, leading the digital presence across greatminds.org and the digital marketing ecosystem. This role requires defining and driving website strategy, overseeing digital channels (PPC, SEO, retargeting, paid social), and managing a high-performing team. You will collaborate with marketing, sales, customer success, and technology teams to ensure digital platforms effectively serve internal teams and customers. The position demands strong leadership, collaboration, and a proven track record in B2B SaaS or EdTech. This is a remote, full-time position with a competitive salary.

Requirements

• 10+ years of experience in website strategy, UX, digital marketing, or web production in B2B SaaS or edtech
• 5+ years developing digital marketing talent
• Demonstrated experience managing agency partners
• Proven success managing large, content-rich websites and executing roadmaps across multiple stakeholder groups
• Strong working knowledge of SEO best practices, and performance optimization
• Experience with CRO tools and A/B testing methodologies
• Sharp eye for UX and design consistency
• Ability to communicate ideas clearly to both technical and non-technical teams
• Team builder who can develop web talent & internal capacity through documentation, collaboration and evangelism
• Avid collaborator that can unleash creative, technology, and marketing to develop best in class digital experiences
• Bachelors in Marketing or related field

Responsibilities

• Define and drive the website strategy, aligning with brand, product, demand generation, and customer service goals
• Own and manage the website roadmap, prioritizing high-impact projects that support business initiatives, company KPIs, user insights, and performance data
• Develop the site architecture and content strategy to deliver the digital experiences that will effectively engage all visitors to the site
• Act as the central point of contact for the website across functions (marketing, product, engineering, legal, design)
• Oversee strategy and execution for all digital channels including PPC, SEO, retargeting, and paid social to drive acquisition and conversion
• Collaborate with cross-functional marketing teams on integrated campaigns, ensuring digital efforts are aligned and performance is measured effectively
• Manage agency relationships and internal stakeholders to deliver high-performing campaigns with clear ROI
• Lead innovation in digital marketing strategies that increase visibility, reach, and impact of Great Minds' offerings
• Lead, coach, and develop a high-performing team of digital managers and specialists
• Establish and maintain a network of agency partners to supplement internal capabilities, ensuring high-quality and scalable delivery of services
• Set clear goals, performance standards, and career development plans for direct reports
• Work closely with Sales, RevOps and Customer Success to ensure website content and tools enable teams to better serve educators and school leaders
• Maintain strong partnerships across the marketing department to ensure a unified brand and message across all digital touchpoints
• Coordinate with legal, and IT teams to ensure the site meets global privacy, security, and accessibility
• Develop and disseminate resources, training, and best practices to help internal teams use the website and digital channels effectively
• Collaborate closely with the IT and RevOps teams, influencing the evolution of the web platform and digital marketing tools to meet marketing and customer experience objectives
• Define requirements for CMS features, marketing technology integrations, and performance enhancements in alignment with business goals
• Lead the development and continuous improvement of internal workflows, content governance, and user processes that empower marketing and non-technical stakeholders to contribute effectively to the website
• Serve as the business owner for digital marketing platforms and tools (e.g., Google Analytics, Google Ads, HubSpot, SEO tools), ensuring they are configured and used to optimize performance and insights

Preferred Qualifications

Experience with Hubspot platform

Benefits

• Remote work, flexible hours
• $147,000-$166,000