Growth Marketing Manager

Summary

Join Vidyard's Marketing team as a Growth Marketing Manager and play a key role in scaling organic user acquisition and driving website conversion. You will work cross-functionally with various teams to execute strategic growth initiatives, own SEO performance, lead CRO testing, and leverage AI for personalization. This remote role, open to Canadian candidates, offers the opportunity to make a measurable impact on acquisition, engagement, and retention. You will lead SEO strategy, own Vidyard's keyword universe, partner with product marketing and SEO agencies, and ensure Vidyard's growth in the generative AI space. The role also involves driving AI-powered personalization, leading website optimization, conducting funnel analysis, creating an experimentation roadmap, and building referral programs.

Requirements

• 5+ years of experience in growth, digital, or performance marketing within a PLG SaaS environment
• Proven track record leading end-to-end growth initiatives that resulted in double-digit increases in organic traffic and conversion rates
• Experience developing SEO strategies that ranked key pages on page one of Google and materially increased sign-ups or leads
• Deep hands-on experience designing and executing statistically significant A/B or multivariate tests using VWO, Optimizely, or similar platforms
• Ownership of a site redesign or optimization project using Webflow or another modern CMS with demonstrable performance gains
• Advanced use of Heap, Redshift, or Google Analytics to uncover user behavior patterns and inform test design or segmentation
• Experience implementing at least one AI-based tactic (e.g., content generation, personalization engines, predictive tools) that improved growth outcomes or reduced manual effort
• Strong collaborator with a track record of working across product, sales, and marketing teams to deliver initiatives that align with company goals

Responsibilities

• Lead Vidyard’s SEO strategy to grow qualified traffic and drive sign-ups from high-intent keywords and video-centric use cases
• Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior
• Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization
• Ensure Vidyard is actively growing its search presence within the generative AI space
• Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs
• Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows
• Conduct robust funnel analysis using tools like Heap and Redshift to identify drop-off points and improvement opportunities
• Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel
• Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy
• Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points that can activate, re-engage, or upsell users
• Partner with Product to explore gamification strategies that enhance user engagement and retention throughout the customer journey
• Define and monitor growth KPIs including organic traffic, visitor-to-sign-up rate, trial-to-paid rate, and experimentation velocity
• Create weekly dashboards and performance recaps to track acquisition results and CRO test outcomes, sharing insights across teams
• Work closely with sales, customer success, and product teams to align growth efforts with customer needs and revenue goals

Benefits

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling
• Competitive Pay & Benefits : Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period)
• Wellness Your Way : Leverage flexible spending accounts to spend on what matters most
• Mental Health Support : Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services
• Parental Leave Top-Up : Support when it matters most, with enhanced parental leave benefits
• Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve
• Invest in Your Growth : Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning
• Your Perfect Workspace : Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration