TMB is hiring a
Content Director in Worldwide

Summary

The job is for a Content Director at Trusted Media Brands (TMB) responsible for overseeing the editors and writers of Reader’s Digest and The Healthy. The role involves managing content creation, SEO, data analysis, team management, and collaboration with other teams to grow the digital presence of these brands.

Requirements

• A bachelor’s degree in journalism, English or communications
• 7+ years of experience in a digital-first content leadership role
• Deep proficiency in core SEO concepts and writing for the web best practices
• Experience in the general information or lifestyle space; otherwise, a passion for related content and ability to demonstrate strategic content ideation
• Demonstrated success in building and maintaining positive relationships with SEO, design, print, development, and production team members
• Strong collaborative skills and eagerness to partner with business unit leaders to enhance brand opportunities
• A network of freelance writers, creators, makers, and other creative talent in the lifestyle space to tap for assignments
• An organized, thorough, and deadline-oriented approach to working, with an ability to recognize when a content product or experience is ready to move forward
• A ‘we’ not ‘me’ leadership style that encourages the open sharing of ideas, strategies, and successes
• Experience with content production tools such as AirTable, Adobe Premiere, Frame.io, and InCopy, as well as content management systems such as Wordpress
• Expertise in analytics reporting tools such as Adobe Analytics, Google Analytics, Google Trends, Looker, and CrowdTangle

Responsibilities

• Manage a team of content creators focused on driving performance and revenue across multiple platforms
• Oversee content planning, workflow, and execution, ensuring a data-driven approach to identifying the pieces we need, best practices for content refreshing, and effective distribution of content
• Act as an SEO resource for your team, advising on best practices and escalating advanced queries to SEO partners as needed
• Ensure that all content adheres to the brand's voice, style, and guidelines while optimizing storytelling for SEO and other platform-specific best practices
• Keep abreast of industry trends and competitors and use this insight to propose content improvement projects or shifts in strategy
• Be an editorial stakeholder and representative for website-related technological and design developments
• Participate in initiatives with various teams, including search, social, affiliate, print, editorial production, development, and balancing the interests of your brand with those of the wider organization
• Represent the brand with the marketing, advertising, and consumer marketing teams and support team efforts
• Direct brand efforts to grow engagement with our vibrant special interest group, Reader’s Digest Book Club

Preferred Qualifications

Experience using ChatGPT, Writesonic, Adobe Firefly, and other artificial intelligence tools to thoughtfully plan and scale content creation

Benefits

• Work/life balance
• Generous time off
• Comprehensive benefits and programs