Directive is hiring a
Director of Content Marketing in Worldwide

Summary

The job is for the Director of Content Marketing in a performance marketing agency for SaaS companies. The role involves building and leading the content strategy, managing content development process, leveraging customer feedback, working with senior leaders, and more. The candidate should have 5+ years of experience in SaaS/agency, content development, and content marketing leadership.

Requirements

• Out-of-the-box thinker with strong creative writing ability, experience with storytelling with customer stories and data
• 5+ years of experience of SaaS/agency experience
• 5+ years in content development and content marketing leadership
• Event content strategy including for proprietary events, CxO events and industry events
• Understands and can lead content strategy for marketing automation and social media
• Expertise in bringing team members together and pushing detailed projects to the finish line
• Experience in omni-channel campaigns, messaging and lead generation activities specific to content
• Polished communication and note-taking ability; ability to drive a conversation with executives and implement solutions
• Analytical skills to determine campaign effectiveness & ROI
• Strategic thinker & hustler
• Able to see beyond the day-to-day grind but not afraid to go above & beyond to improve the process

Responsibilities

• Build and lead the content strategy, production and content ops team
• Identify content needs and manage the content development process end-to-end including strategy development, project management, production timelines, implementation, evaluation of campaign performance
• Leverage and amplify customer feedback in content strategy development, including surveys and focus groups
• Work internally to identify, recruit, and coordinate with the best SME to provide input for collaboration on content development
• Develop plans to syndicate content captured at events in post-event campaigns
• Work closely with senior leaders to understand key messaging for a multitude of product lines to build successful brand campaigns, thought leadership, or co-marketing opportunities

Benefits

• Every employee at Directive makes a living wage of $70,000
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace
• Benefits to Support the Whole Person: Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!