Chartbeat is hiring a
Director of Content Marketing in Worldwide

Summary

The job is for a Director of Content Marketing at Chartbeat and Tubular. The role involves overseeing the content marketing team, developing strategies, creating content, understanding customer segments, utilizing various channels, implementing SEO best practices, tracking performance metrics, collaborating with senior leadership, and having a strong understanding of B2B SaaS industry trends.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree preferred
• 4 years of experience in content marketing
• Experience in the media analytics space (on site of social media) a strong plus
• Proven track record of developing and implementing successful content marketing strategies that drive business growth and achieve measurable results
• Strong understanding of B2B SaaS industry trends and best practices
• Excellent analytical skills and proficiency in data analysis tools and platforms
• Exceptional leadership and communication skills
• Creative thinker with a strategic mindset
• Strong project management skills

Responsibilities

• Oversee the Content Marketing team and drive the development and execution of comprehensive content marketing strategies
• Lead a team of content writers and designers to create high-quality and engaging content across various formats
• Identify and understand different customer segments to tailor content that addresses their specific pain points and needs, implementing personalization strategies to maximize customer engagement
• Utilize various channels, including social media, email marketing, and content syndication, to distribute and promote content effectively
• Implement SEO best practices to enhance content visibility and organic search rankings
• Utilize content marketing as a lead generation tool, creating content that drives prospects through the conversion funnel and implementing lead capture strategies to nurture leads effectively
• Track and analyze content marketing performance metrics, such as website traffic, engagement, lead generation, and conversion rates
• Collaborate with senior leadership to align content marketing initiatives with overall business objectives