CARTO is hiring a
Director Product & Content Marketing in Spain, United Kingdom

Summary

CARTO is seeking a Product & Content Marketing Leader to drive product roadmap to market, scale impact of product and content marketing, set objectives and KPIs, source customer and market intelligence, evolve ideal customer profile, author customer journey, deliver product release campaigns, evolve pricing and packaging strategy, develop community of Data Scientists and Developers, and more. The position can be based in Madrid, London, or remotely in the US (East Coast).

Responsibilities

• Own the relationship between product, sales, and marketing teams, taking the product roadmap to market, and driving pricing and packaging
• Scale the impact of product and content marketing - leveraging partner teams, and ensuring the function is optimized for future growth
• Set up clear objectives and KPIs for the team, to ensure alignment with the company strategy and goals
• Source, analyze, and communicate customer and market intelligence so product, marketing, and sales teams are armed to make the most informed decisions in their respective areas
• Stay abreast of industry trends, market dynamics, and competitive landscape, and conduct market research, customer surveys, and competitor analysis to identify opportunities and threats
• Evolve the ideal customer profile - delineating key criteria such as vertical, company size, geographic location, budgetary constraints, pain points, and desired outcomes
• Author the customer journey and build the core assets for each stage to tell the product story - case studies, win wires, demos, webinars, sales decks, and more
• Deliver incredible product release campaigns, in partnership with the demand generation team - that communicate the value of our products to new and existing customers, partners, and industry analysts. Analyze campaign performance, and customer feedback, to identify areas for improvement
• Evolve our pricing and packaging strategy - in partnership with our product team - from free trials through to our enterprise strategic offering
• Play a key part in developing our community of Data Scientists and Developers - working with our field CTO and brand marketing leader