Content Manager

Summary

Join Airalo, the world's first eSIM store, as a Content Manager for LATAM! This remote-first, full-time position requires collaborating with various teams to develop and implement content strategies across multiple platforms. You will be responsible for creating engaging content tailored to Latin American audiences, optimizing it for SEO and ASO, and analyzing performance using analytics tools. The role demands strong content creation, SEO/ASO expertise, and a deep understanding of Latin American culture and market trends. Airalo offers a comprehensive benefits package including health insurance, a work-from-anywhere stipend, and annual wellness and learning credits.

Requirements

• Bachelor’s degree & 3+ years of proven Content, SEO, and ASO achievement with a large B2C and B2B2C audience
• Excellent understanding of SEO and ASO channel management and best practices
• Strong understanding of web/mobile app campaign measurement and attribution
• A strong understanding of keyword research with excellent analytical skills
• Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
• Experience in writing app descriptions and titles using researched keywords
• An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, podcast, social, and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
• Deep understanding of Latin American cultures, consumer behavior, and market trends
• Fluency in Spanish and English, with impeccable verbal and written communication skills

Responsibilities

• Work directly with the Senior Growth Manager LATAM developing content strategies aligned with Airalo's short-term and long-term country targets in all Latin American countries, considering cultural nuances, language preferences, and regional trends
• Develop an editorial calendar together with the rest of your Global team members
• Collaborate with Airalo Growth divisions to create and publish compelling and high-quality content for various platforms, including app interfaces, social media, blogs, and other marketing channels, including modifying styles and layouts
• Create and publish engaging content for the assigned country or countries in the region. Oversee the localization of content, ensuring accurate translation and adaptation to meet the linguistic and cultural preferences of the target audience
• Optimize or coordinate the optimization of content according to SEO and ASO best practices for the assigned country/language
• Use content management systems to analyze website traffic and user engagement metrics
• Manage content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
• Work closely with cross-functional teams, including marketing, design, and product development, to align content initiatives with overall business objectives
• Implement strategies to enhance user engagement, including the creation of interactive and user-friendly content that resonates with the Latin American audience
• Ensure compliance with local laws (e.g., copyright and data protection)
• Stay up-to-date with developments and generate new ideas, including the use of multimedia to produce rich content

Preferred Qualifications

• Understanding of UX copywriting and technical content
• Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets
• Experience working on international brands
• Experience working on cross-functional teams in an agile environment
• Experience in the travel industry
• Knowledge of eSIM and GSMA-related technologies and services
• Journalistic background

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination
• Other benefits