Copy and Content Manager

Summary

Join Vitable, a company transforming healthcare, as their Copy and Content Manager. You'll be a key player in crafting compelling brand messaging and executing content strategies. This dual role combines copywriting (website content, social media, etc.) with content management (webinars, podcasts, blogs). You'll manage a team of freelance writers and collaborate with cross-functional teams. Success requires strong writing, editing, project management, and analytical skills. Vitable offers a remote-first environment with excellent benefits.

Requirements

• A creative and strategic storyteller capable of connecting the dots and tying their action to overall company goals
• Ability to translate complex information into a clear and effective story
• Proven experience as a content manager and brand copywriter
• Excellent writing, editing, and proofreading skills
• Experience managing content across various platforms, including blogs, social media, webinars, and podcasts
• Excellent project management skills with the ability to manage multiple projects and meet deadlines
• Strong analytical skills to measure content performance and optimize strategies
• Experience managing and working with freelance writers and external agencies
• Knowledge of SEO best practices
• Self-motivated and extremely resourceful in driving projects forward
• Strong attention to detail and reliability in delivering results

Responsibilities

• Write, edit, review, and optimize all written communication for the Vitable brand including website, social media posts, sales collateral, blogs, whitepapers, case studies, products, customer-facing assets, emails, and newsletters
• Ensure all copies align with Vitable's brand voice and messaging, and are consistent across channels
• Collaborate with the design team to create cohesive marketing assets
• Develop and manage content across various platforms, including webinars, podcasts, blogs, whitepapers, events, email campaigns, and social media
• Oversee the editorial calendar to ensure timely delivery of content
• Manage a team of freelance writers and external agencies to produce high-quality content
• Monitor and analyze content performance to optimize and improve content
• Own the creation and execution of content strategies to drive brand awareness, engagement, and lead generation
• Work closely with the member marketing team to build a series of content that drives customer engagement
• Collaborate with cross-functional teams, including marketing, sales, and customer success, to ensure that content drives organic leads and brand awareness
• Stay updated on industry trends and best practices to improve Vitable's content strategy continuously

Benefits

• Full Medical coverage; generous, Dental and Vision coverage
• A generous equity plan
• Unlimited PTO
• Macbook and any other hardware you need to get your job done
• Mentorship program through First Round Capital
• Fun, creative, and collaborative work environment
• WFH stipend
• Team kickoffs and offsites