Content Manager

Summary

Join Who Gives A Crap, a purpose-led scale-up making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally. We seek a highly creative Content Manager to develop and deliver engaging content, collaborating with the creative team to build an engaged audience. This role involves defining content strategy, creating social media campaigns, growing the community through engagement, and reporting on performance. The ideal candidate is strategic, community-focused, and adept at social media. We welcome applications from anywhere in Australia, operating as a remote-first company with flexible collaboration hours.

Requirements

• Brand Guardianship - You understand the importance of strategic brand fundamentals (brand positioning, content strategy etc.) and use them to guide the development of work that delivers genuine brand impact
• Bold Creative Ideation – You push past existing trends and formats to dream up original, unexpected content that grabs attention and sparks conversation, and know how to turn a marketing campaign brief into an award-winning social execution
• Social Strategy Expertise – You know how to build and refine a social strategy that is tailored to individual channels and broader business priorities. You are able to balance social and brand best practices to deliver impactful work that builds the right associations over time
• Reporting & Optimisation – You can break down performance data into clear, actionable insights—both looking back and in real time—to keep us on track with our social goals
• Audience-First Mindset – You get what makes people tick online and can separate personal preference from what our audience actually finds entertaining, useful or worth sharing
• Community Builder – You know that great social isn’t just about posting—it’s about conversation. You’re proactive, reactive and always looking for ways to create meaningful two-way engagement

Responsibilities

• Define and refine our overall content strategy: work closely with the Content Lead to optimise our social strategy and suggest big-swings that drive brand love and fame
• Developed a compelling organic social brief for the month ahead that balances strong cultural/social insights with the type of stories we want to tell. Ensuring strong alignment with our content strategy and pillars
• Own our social content calendar: balancing a mix of planned and reactive content, ensuring we have the right content mix and cadence for each platform
• Build social-first campaigns: develop best-in-class campaign plans and content that make our campaigns and activations sing on social
• Grown our community through engaging 1:1 dialogue: support the Content Creator and Community team in turning comments and brand mentions into ideas that drive brand love
• Led and contributed to a creative brainstorm: working with a designer/copywriter/creator to develop ideas that push beyond trending sounds and formats into original, out of the box content that we’re truly excited to test
• Pulled a monthly metrics report: translating the data into actionable insights that inform future briefs, ideas and tests for the months ahead
• Researched and shared a round-up of relevant social news and trends : with a clear POV on the opportunity for our brand
• Ran our monthly creative pin-up session: facilitating constructive discussion about where our content is hitting vs opportunities for us to develop

Preferred Qualifications

• Experience with Sprout (publishing, community engagement, reporting)
• A knack for clear, compelling communication—both written and spoken
• The ability to move fast and adapt in a constantly evolving digital landscape

Benefits

• Competitive, market informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper