Remote Content Marketer

Summary

Join Standard Metrics, a leading automated financial collaboration platform, as an experienced Content Marketer to grow our brand, create amazing content, and unlock new channels for customer acquisition.

Requirements

• 5+ years of content marketing experience across a variety of content types including long-form content (thought leadership pieces, case studies), short-form content (customer announcements), and messaging for our Revenue team
• Excellent storytelling, writing, and editing skills with a proven ability to craft compelling content that resonates with our target audience
• Enough familiarity with the VC finance ecosystem to speak the language of our customer
• Experience independently developing and owning a content calendar across multiple channels and content types (newsletters, video channel, social, etc)
• Familiarity with lead-nurturing practices to attract and build audiences with hyper-relevant content
• Experience building trusted relationships with executives and stakeholders, fostering collaboration and alignment across various teams
• Deep understanding of how to measure content's impact and connect it to business outcomes, using data-driven insights to optimize content strategies

Responsibilities

• Create compelling content and thought leadership assets for all stages of the funnel
• Support field readiness through the development and delivery of sales assets, including sell sheets and pitch decks
• Develop solution-specific marketing programs to different personas and across channels
• Conduct keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the website
• Collaborate with product management and sales to bring competitive solutions to market
• Help manage the company website and social media platforms
• Manage relationships with related vendors/agencies (PR, Web, SEO)
• Review and evaluate agency performance, ensuring alignment with business objectives, and identifying areas for improvement

Benefits

• Health and dental insurance : We cover you and your family's medical/dental/vision insurance 100% in the USA. Internationally we match local health coverage for you and your family
• Flexible vacation : Take time off when you need it! We find most employees take 3-4 weeks in addition to holidays, but there are no firm rules. We trust our employees to know what's best for them
• Paid parental leave: 12 weeks of paid leave for all new parents in the USA. Internationally we match parental leave standards in your area