Content Marketer

Summary

Join UpGuard's Marketing team as a writer and play an integral role in creating engaging content that attracts and retains customers. You will craft compelling blog posts, website copy, and other marketing materials, working collaboratively with various teams. This role requires 5+ years of writing experience, expertise in long-form and short-form content creation, and a proven ability to create content that converts. UpGuard offers a fully remote work environment, generous benefits including parental leave, a lifestyle subsidy, and a learning and development allowance. The ideal candidate will have a desire to build evergreen content and experience with SEO tools like Ahrefs and Clearscope.

Requirements

• 5+ years of experience working as a writer, copywriter, or content strategist
• Experience in writing long-form and short-form content
• Experience in creating content that converts
• Experience with social media and newsletters
• Ability to embrace the highly technical nature of our products and deliver intuitive solutions to our users
• Ability to thrive in a fast-paced, iterative work environment
• Evidence that your content ranks well

Responsibilities

• Create content that our audience will read and learn from
• Work with design, product, marketing, and sales to create the words that retain and attract customers
• Grow UpGuard’s social media presence on LinkedIn and Meta, driving engagement and building relationships with our audience
• Communicate complex product benefits in ways that speak to our users and help them understand our products
• Apply persona & journey thinking (from awareness to decision-making) where the individual content “pieces” support a consistent & holistic customer journey across channels
• Collaborate with our cybersecurity researchers to ensure their discoveries are easy to understand

Preferred Qualifications

• A desire to build evergreen content—think the Wikipedia of cybersecurity
• A track record of creating copy that’s engaging and converts
• An understanding of search intent and engagement signals, topic and funnel depth, and how content decays
• Experience using Ahrefs and Clearscope (or equivalents)

Benefits

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
• Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
• 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
• Personal Leave allowance: this includes sick & carer’s leave (all regions)
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
• Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)