Lead Content Marketing Manager

Summary

Join Figment, a leading provider of blockchain infrastructure solutions, as their Lead Content Marketing Manager. You will develop and execute a content strategy, produce high-quality research reports and thought leadership articles, and manage co-sponsored content initiatives. This role requires 8+ years of experience in content creation and a deep understanding of blockchain technology and traditional finance. You will collaborate with internal and external teams to ensure content aligns with Figment's business objectives. Figment offers a 100% remote-first environment, competitive benefits including extended health benefits, parental leave, and a learning and development budget. The company fosters a collaborative and supportive culture, prioritizing employee growth and well-being.

Requirements

• 8+ years of experience in content creation, marketing, or communications, with a focus on blockchain, staking, or traditional finance
• Proven track record of producing high-quality research reports, white papers, and thought leadership content
• Experience managing co-sponsored content initiatives or partnerships
• Exceptional writing, editing, and storytelling skills
• Ability to distill complex technical concepts into clear, engaging, and authoritative content for non-technical audiences
• Strong project management skills with the ability to juggle multiple priorities and deadlines
• Expertise in engaging traditional finance audiences, including asset managers, regulatory lawyers, and government officials
• Deep understanding of blockchain technology, staking, and crypto protocols
• Familiarity with the regulatory and compliance landscape impacting blockchain and crypto
• Insights into the challenges and opportunities for traditional finance entering the crypto space
• Bachelor’s degree in Marketing, Communications, Finance, or a related field (Master’s degree preferred)

Responsibilities

• Develop and execute a content strategy aligned with Figment’s brand and marketing goals
• Produce longform content, including white papers, thought leadership articles, and research reports, that explain the benefits of staking and protocols in institutional finance
• Craft narratives that effectively communicate complex crypto concepts to non-crypto-native audiences in finance and regulation
• Manage partnerships for co-sponsored research reports with traditional finance entities and other stakeholders
• Collaborate with internal and external research teams to produce high-quality, data-driven insights on staking and blockchain protocols
• Ensure research outputs align with Figment’s messaging and resonate with target audiences
• Work closely with internal teams, including product, sales, and marketing, to ensure content aligns with Figment’s business objectives
• Engage with external stakeholders, including regulatory bodies, asset managers, and industry associations, to gather insights and refine content
• Track and analyze the performance of content initiatives, using insights to refine and improve strategy
• Stay abreast of industry trends and developments in both traditional finance and blockchain to keep content relevant and impactful

Benefits

• 100% remote-first environment
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
• Extended company-paid health benefits that kick in day one
• Best in class parental leave and flexible arrangements
• A home office stipend to create a space that you enjoy working in
• Monthly Wifi reimbursement
• A yearly Learning & Development budget
• 401K (US) or RRSP match (Canada)
• Stock Options in the company
• A competitive bonus (based on company performance) that is distributed bi-annually
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!