Content Marketing Analyst

Summary

Digibee is looking for a Content Marketing Analyst to join their marketing team in São Paulo. The role involves creating engaging content across various platforms, developing creative campaigns, conducting market research, analyzing campaign performance, and optimizing content for SEO/SEM. Requirements include a Bachelor's degree, proven experience in copywriting, excellent writing skills, knowledge of SEO techniques, familiarity with digital marketing tools, and at least 5 years of experience in content creation and marketing campaigns.

Requirements

• Bachelor's degree in Communication, Marketing, Public Relations, Journalism, or related fields
• Proven experience in copywriting for sales
• Excellent writing and communication skills, with a strong sense of storytelling and persuasion
• Excellent command of the Portuguese language and grammar skills
• Knowledge of SEO techniques and how to apply them in content creation
• Ability to work independently and in a team, managing multiple projects simultaneously
• Creativity, attention to detail, and ability to adapt to different tones of voice and writing styles
• Familiarity with digital marketing tools and data analysis
• Knowledge of Marketing and Sales funnel metrics
• Experience with CRM - especially Hubspot
• Advanced or Fluent English skills
• Ability to communicate with diverse audiences (both verbal and written) and build relationships with clients
• Minimum of 5 years of experience in content creation and marketing campaigns
• Knowledge of social media
• Knowledge of the B2B market

Responsibilities

• Create persuasive and engaging texts for various platforms, including websites, emails, social media, ads, blogs, and other marketing materials
• Develop creative marketing campaigns that resonate with our target audience and drive conversions
• Conduct market research to better understand our audience and adjust messaging, systematizing the best of the collected information and writing content in different formats
• Collaborate closely with designers, marketing strategists, and other team members to ensure consistent and effective communication
• Optimize content for SEO/SEM to improve visibility and reach on search engines
• Monitor and analyze the performance of campaigns and landing pages, adjusting strategies as needed to maximize results
• Map the journey and storytelling, ensuring the value proposition at each touchpoint in the Inbound funnel
• Write lead acquisition and warming emails, scripts for ads, and copy for conversion-focused landing pages
• Analyze audience reports and track performance

Preferred Qualifications

• Spanish
• Salesforce experience

Benefits

• Remote first, with a flexible working schedule
• Health care
• R$ 1.200,00/month on Caju card (for food and meal allowance, mobility, home office supplies, culture, health, and education)
• Life insurance
• Child care assistance
• Gympass
• English course: we have a partnership for group classes for R$100 monthly