Content Marketing Associate

Summary

Join ChowNow as a Content Marketing Associate and contribute to the growth of our organic presence and content performance. You will work with the Digital Marketing & Content Manager to develop and execute content strategies, manage social media accounts, optimize existing content for SEO, and create engaging content like case studies. This role involves collaborating with various teams across the organization and requires strong analytical skills, excellent communication, and a detail-oriented approach. The position is remote and based in the Greater Victoria Area of British Columbia, Canada. ChowNow values diversity, teamwork, and mutual respect, offering a supportive and inclusive work environment.

Requirements

• Have 2+ years of experience in content marketing with a proven track record of driving results
• Have prior experience in content writing, video editing, email marketing, and/or social media marketing
• Have strong analytical skills and are adept at using data, research and learnings to optimize content
• Be highly organized, detail-oriented, and thrive in a fast-paced environment with multiple projects
• Have excellent written and verbal communication skills and collaborate effectively with cross-functional teams to align marketing efforts with business goals

Responsibilities

• Assemble the overall content strategy and enhance our organic visibility
• Inform the content strategy with market research, competitor research and internal data analysis
• Manage the audit and optimization of our current content, improving it for SEO factors and CTAs to improve conversions
• Put together blog briefs for our content copywriter and review the blog copy provided
• Manage our Reddit and Instagram accounts, sharing posts across platforms
• Work with the Digital Marketing & Content Manager to define scope, strategy and execution as we expand our content formats
• Work with our partners as well as cold outreach to acquire backlinks to widen the reach of our content
• Guide our case study acquisition approach and create high-converting content from our case studies
• Partner closely with teams across the organization, including Lead Nurture, Product Marketing, Marketing Operations, Sales, and Data

Benefits

• Expected Base Salary Range: $80,000 - $89,750 CAD
• Ongoing training and growth opportunities
• Mental Health Coverage - we offer several programs to support your mental health and wellness goals
• Unlimited paid vacation
• Flexible work space (remote, hybrid, or travel-friendly)
• Fun and inclusive culture, summer and holiday get-togethers and lots of committees you can get involved in
• Comprehensive benefits plan (health, dental and short-term counseling)
• Dog-friendly downtown office in Victoria, BC (accessible by transit and close to a diverse range of restaurants)
• In-office perks - building gym, regular team building activities, unlimited coffee, tea and hot chocolate, town hall snacks
• Employer-contributing student loan assistance program or continuing education reimbursement program
• Employee Stock Incentive Plan
• Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly
• Enough freedom to spread your wings while still holding you accountable