Product Marketing Associate

Summary

Join Faria Education Group as a Product Marketing Associate and contribute to the go-to-market strategies for OpenApply and SchoolsBuddy. You will create engaging content (landing pages, blogs, emails, social media) and collaborate with various teams (product development, sales, client experience, demand generation) to boost product awareness and customer satisfaction. The ideal candidate possesses strong copywriting skills, excels at crafting persuasive product narratives, and has an interest in SaaS business models, preferably in EdTech. Responsibilities include executing GTM strategies, developing product positioning and messaging, conducting market research, collaborating with sales enablement, creating content, and tracking marketing campaign performance. The role requires 1-2 years of experience in product marketing, copywriting, or content marketing within B2B SaaS, along with strong communication and analytical skills. Faria offers competitive salary, comprehensive medical coverage, generous annual leave, wellness benefits, professional development opportunities, and a friendly work environment.

Requirements

• Experience: 1-2 years of experience in product marketing, copywriting, or content marketing, ideally within B2B SaaS
• Proven ability to craft compelling, clear, and concise product messaging for website landing pages, email campaigns, and other marketing materials
• Experience creating marketing collateral that supports sales teams in communicating product value
• Ability to use customer feedback, internal (e.g. NPS) data and external market data to refine messaging and product positioning
• Comfort working with product, sales, customer experience, and marketing teams to ensure consistent and compelling messaging
• Exceptional written and verbal communication skills, with a talent for creating persuasive, audience-focused content

Responsibilities

• Execute the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements, ensuring alignment with overall business goals and close collaboration with each region
• Craft clear, compelling product positioning and messaging that differentiates your products in the market and addresses schools' unique needs
• Conduct market research to gather insights on target audiences, buyer personas, the competitive landscape, and customer needs
• Collaborate with our Sales Enablement team to help them equip the sales team with tools, collateral, and training to communicate the most compelling value proposition effectively. This includes creating externally facing collateral such as case studies or product brochures
• Collaborate with branding and product teams to develop thought leadership content, product videos, blog posts, webinars, whitepapers, and product documentation to drive awareness and engagement
• Partner with product managers to understand the roadmap and ensure the market is educated on new features, updates, and product benefits
• Assist in analysing the performance of marketing campaigns using data-driven insights to optimise content and improve the customer journey

Preferred Qualifications

• Product marketing knowledge, and any experience with successfully launching and marketing a SaaS product, focusing on adoption/revenue metrics, preferably within a multi-product, international environment
• Familiarity with or curiosity about the challenges faced by schools, educators, and administrators is a plus
• Tech Stack - the following or similar: HubSpot, WordPress, Google Analytics, ClickUp, Google Workspace (Sheets, Docs, Slides etc.)

Benefits

• Competitive salary and opportunities for career development (B2B)
• Comprehensive medical coverage by LuxMed
• We support work/life balance and offer generous Annual leave and Public Holidays
• Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
• We encourage continued education, and suggest ongoing professional development opportunities, and will help cover the cost of professional certifications
• Friendly atmosphere, group activities, and corporate events
• MacBook Pro or another laptop of your specification, peripherals, and displays included
• Small but cozy office in Krakow for your convenience or remote work in Poland