Content Marketing

Summary

Join Chowbus, a fast-growing food startup, as their Content Manager! You will be responsible for developing and managing engaging marketing content to drive lead generation and brand awareness. This role involves creating various content assets, overseeing public relations, and optimizing content performance. You'll need three years of B2B SaaS content marketing experience, strong writing and editing skills, and experience with PR. Chowbus offers a competitive compensation package including medical, dental, vision, 401k, paid time off, and more.

Requirements

• Three years of experience in content marketing for B2B SaaS lead generation
• Strong writing and editing skills, with the ability to create various content types
• Experience working with publishers and managing PR efforts
• Familiarity with marketing analytics tools to track and optimize content performance
• Proven track record of managing end-to-end content production across various formats and channels
• Proficiency in content management systems (CMS) and marketing platforms
• Excellent project management and organizational skills
• Strong interpersonal skills for collaboration with internal and external stakeholders

Responsibilities

• Develop a content strategy aligned with marketing objectives, targeting all stages of the buyer's journey
• Create and manage lead-generation content, such as ebooks, datasheets, checklists, videos, and interactive tools, ensuring alignment with marketing goals
• Maintain an organized content calendar to support campaigns, product launches, and ongoing lead generation efforts
• Build and maintain relationships with media outlets, journalists, and industry influencers
• Develop press releases, pitches, and media kits to secure media coverage for company announcements and campaigns
• Monitor PR performance and share insights with the team to refine outreach strategies
• Track and analyze content performance using tools like Google Analytics, HubSpot, or other marketing platforms
• Optimize content based on data insights to improve lead conversion rates, engagement, and SEO rankings
• Regularly audit and refresh existing content to keep it relevant and effective

Preferred Qualifications

• Familiarity with design software (e.g., Adobe Creative Suite, Canva) and video editing tools
• Expertise in leveraging content for demand generation campaigns

Benefits

• A fair compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
• 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)