Marketing Content Manager

Summary

Join WelbeHealth as their Marketing Content Manager and create high-quality advertising campaigns, educational materials, and compelling social content. You will be responsible for developing a comprehensive content strategy, managing external vendors, and analyzing performance metrics. This role requires expertise in writing, video production, and content management systems. The ideal candidate will have a Bachelor's degree in a related field and at least five years of experience in content marketing within a B2C company. WelbeHealth offers a competitive total rewards package, including health coverage, paid parental leave, 401k match, and paid time off.

Requirements

• Bachelor’s Degree in Marketing, Communications, English, or related field; advanced degree is a plus
• Professional experience may be substituted
• Minimum five (5) years’ experience in content marketing, creation, copywriting, or brand marketing within a B2C company
• Advanced understanding of AI applications for content creation and marketing workflow optimization
• Proficient in video/photo production, content management systems, email marketing platforms, and relevant tools, including Adobe Creative Suite Applications (Premiere, Photoshop, InDesign and Canva)
• Willingness and ability to travel 20% of the time to WelbeHealth center locations
• Comprehensive knowledge of best practices and technical requirements for social, digital, and print content
• Strong project management skills, capable of prioritizing tasks and meeting deadlines
• Strong collaborator with a client service mindset, excelling at relationship building and influencing others

Responsibilities

• Develop, write, and edit captivating copy for social media, blogs, websites, sales materials, digital channels, ads, newsletters, and printed collateral that highlights WelbeHealth’s brand and services
• Design, copywrite and produce engaging, compelling marketing collateral and educational materials leveraged by sales, provider relations and government affairs stakeholders
• Independently produce, capture, and edit video and photo content for diverse purposes such as social media, email marketing, participant testimonials, and events
• Manage current and identify future content collaborators, freelancers, and external partners to produce bold, impactful content
• Collaborate with the marketing colleagues to strategize, plan, create, and manage a content calendar, ensuring timely and relevant content delivery across all platforms
• Define and manage the in-house photography workflow, ensuring timely archiving of all photo and video assets
• Analyze content performance using key KPIs to inform future content creation strategies
• Implement processes and policies to empower team members to capture and share content effectively
• Collaborates effectively with colleagues and stakeholders to promote WelbeHealth values, team culture and mission

Benefits

• Health Coverage on Day 1
• Paid Parental Leave
• 401K Match
• 17 days of paid time off in year one
• 12 company holidays & 6 sick days
• Career path advancement and leadership opportunities
• Salary/Wage base range for this role is $99,309 - $119,171 / year + Bonus + Equity
• Competitive total rewards package that includes, 401k match, healthcare coverage and a broad range of other benefits