Marketing Content Manager

Summary

Join WelbeHealth as their Marketing Content Manager, a fully remote position based in LA or Orange County. You will be responsible for creating high-quality marketing campaigns, educational materials, and social media content. This role demands expertise in writing, video production, and content strategy. You will manage vendors, analyze performance metrics, and collaborate with cross-functional teams. The ideal candidate possesses a Bachelor's degree in a related field and at least five years of experience in content marketing within a B2C company. WelbeHealth offers a competitive compensation package, including health coverage, paid parental leave, 401k matching, and paid time off.

Requirements

• Bachelor’s Degree in Marketing, Communications, English, or related field; advanced degree is a plus
• Professional experience may be substituted
• Minimum five (5) years’ experience in content marketing, creation, copywriting, or brand marketing within a B2C company
• Advanced understanding of AI applications for content creation and marketing workflow optimization
• Proficient in video/photo production, content management systems, email marketing platforms, and relevant tools, including Adobe Creative Suite Applications (Premiere, Photoshop, InDesign and Canva)
• Willingness and ability to travel 20% of the time to WelbeHealth center locations
• Comprehensive knowledge of best practices and technical requirements for social, digital, and print content
• Strong project management skills, capable of prioritizing tasks and meeting deadlines
• Strong collaborator with a client service mindset, excelling at relationship building and influencing others

Responsibilities

• Develop, write, and edit captivating copy for social media, blogs, websites, sales materials, digital channels, ads, newsletters, and printed collateral that highlights WelbeHealth’s brand and services
• Design, copywrite and produce engaging, compelling marketing collateral and educational materials leveraged by sales, provider relations and government affairs stakeholders
• Independently produce, capture, and edit video and photo content for diverse purposes such as social media, email marketing, participant testimonials, and events
• Manage current and identify future content collaborators, freelancers, and external partners to produce bold, impactful content
• Collaborate with the marketing colleagues to strategize, plan, create, and manage a content calendar, ensuring timely and relevant content delivery across all platforms
• Define and manage the in-house photography workflow, ensuring timely archiving of all photo and video assets
• Analyze content performance using key KPIs to inform future content creation strategies
• Implement processes and policies to empower team members to capture and share content effectively
• Collaborates effectively with colleagues and stakeholders to promote WelbeHealth values, team culture and mission

Benefits

• Health Coverage on Day 1
• Paid Parental Leave
• 401K Match
• 17 days of paid time off in year one
• 12 company holidays & 6 sick days
• Career path advancement and leadership opportunities
• Competitive total rewards package that includes, 401k match, healthcare coverage and a broad range of other benefits
• Bonus
• Equity