Content Marketing Manager

Summary

Join Color Health as their Content Marketing Manager and contribute to crafting compelling content that effectively communicates Color's brand story. You will lead collaborative efforts with cross-functional teams to produce content for various platforms, including web, social media, and third-party syndication. This role requires a highly skilled individual capable of translating technical information into customer benefits, managing multiple projects, and contributing innovative ideas. You will be responsible for content strategy, performance analysis, and maintaining brand consistency. The ideal candidate possesses extensive experience in content creation, social media management, and content strategy within the healthcare or related industry.

Requirements

• 8-10 years of experience in content creation, social media management, and content strategy with a portfolio showcasing a mix of social, digital, and long-form content
• A track record of working independently and proactively, with a self-starter approach and the ability to take initiative in a fast-paced, evolving environment
• Proven experience in working across marketing and communications functions to support executive content needs, including op-eds, bylines, and thought-leadership blog posts
• Excellent written and verbal communication skills, with proven success in managing content calendars, timelines, and deadlines
• A collaborative mindset and flexibility to adapt to changing priorities, with strong problem-solving skills and the ability to manage multiple projects simultaneously

Responsibilities

• Get tuned into the Color brand story and stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content
• Proactively connect with stakeholders in marketing, communications, and medical affairs to drive content projects to completion, managing all stages from ideation to creation, revision, approvals, publication, and promotion
• Contribute to ideation on new content for thought-leadership and demand programs, including blogs, case studies, reports, and guides, keeping messaging fresh and relevant
• Amplify content across social media to broaden the reach and impact of the content you’re producing, ensuring alignment with broader demand and brand goals
• Collaborate with the communications team on executive blog posts, bylines, and op-eds to further amplify Color’s thought leadership and reinforce a cohesive brand voice
• Support and execute webinar content by collaborating with subject matter experts to develop compelling, relevant webinar material that resonates with target audiences
• Act as a strategic content partner on cross-functional programs, working directly with activation and promotion teams to define objectives, set key performance indicators, align on handoff expectations, and meet deadlines
• Initiate, own, and manage thought leadership programs end-to-end, with deep collaboration and enthusiastic partnership across the company to bring forward Color’s unique point of view
• Strategically use SEO tools and data insights to guide content decisions, identify content gaps, and ensure alignment with search trends that can improve content visibility and drive demand
• Develop and maintain a reporting cadence to measure the performance of content across platforms, making data-driven recommendations to optimize future content initiatives
• Maintain the integrity of our brand narrative through consistent voice, style, and tone in all writing and editing

Preferred Qualifications

Experience managing content for healthcare, digital health benefits, health tech, health-adjacent organizations or benefits decision makers is preferred