Content Marketing Manager

Summary

Join Cover Genius, a leading insurtech company, as a Content Marketing Manager to lead and execute content initiatives. You will be responsible for developing and implementing a comprehensive content strategy across various channels, including thought leadership, social media, and account-based marketing (ABM). This role requires a strategic mindset and hands-on experience in content creation. You will collaborate with cross-functional teams to ensure cohesive content delivery and align with broader go-to-market strategies. The ideal candidate possesses experience in content marketing, particularly within the retail or travel sectors. This position offers a dynamic work environment and various benefits.

Requirements

• Experience in content creation and strategy, particularly for businesses that sell into the retail or travel sectors
• Comfortable working at the intersection of content marketing, ABM, drip/nurture campaigns, and digital marketing

Responsibilities

• Develop and execute a thought leadership strategy to position Cover Genius as a category leader in embedded insurance
• Own the creation of high-quality white papers, blogs, industry reports, and occasional executive decks for major events and conferences
• Collaborate with and advise product marketing and ABM teams to create highly targeted content for named accounts, including bespoke landing pages, personalized emails, and tailored content designed to drive engagement with key enterprise and mid-market accounts
• Craft compelling ad copy, messaging frameworks, and content for integrated campaigns across digital channels, including display ads, LinkedIn campaigns, and sponsored content
• Work with the digital marketing team to ensure alignment with campaign goals and KPIs
• Develop the content strategy and execution plan for drip and nurture email campaigns using HubSpot, ensuring content is timely, and aligned with the buyer’s journey to nurture leads through the funnel
• Develop a content strategy for LinkedIn and other relevant channels, leveraging thought leadership content, industry insights, and timely product focused campaigns
• Optimize social content for engagement and lead generation
• Work directly with our heads of marketing, design and product marketing to build and optimize our B2B website
• Own the content calendar and work closely with product marketing, brand, sales, and digital teams to ensure cohesive, timely content delivery
• Align content production with broader go-to-market (GTM) strategies and product launches
• Ensure all content is optimized for search and SEO best practices, and collaborate with the digital team to maximize the discoverability and performance of blog posts, landing pages, and other online assets
• Use analytics to track content performance, provide insights into what’s working, and iterate based on data
• Report on the impact of content efforts on engagement, leads, and brand perception

Benefits

• Flexible PTO
• Employee Stock Options
• Work with like-minded people who are passionate about both the work we're doing and giving back
• CG Gives programs
• Social Initiatives