Remote Content Marketing Manager

Summary

Join Figma as the first JAPAC Content Marketing Manager to build and execute a multi-channel, multi-buyer content marketing strategy that will include everything from managing content campaigns and an editorial calendar to producing web videos, case studies and writing performance ads or long-form content for SEO.

Requirements

• Minimum 10 years of related work experience with a track record of creating successful content strategies
• Experience in B2B content and a strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
• A can-do solutions approach to getting things done in a timely way
• Budget & Agency management experience
• Experience building content marketing plans across multiple geographies, taking key regional differences (e.g. based on market maturity, brand awareness, purchasing behaviour) into consideration
• Excellent command of English language and grammar alongside excellent communication skills and first-class editing skills

Responsibilities

• Create, develop and execute a Content Marketing Strategy for JAPAC including content pillars, an editorial calendar and success metrics to generate compelling content, increase awareness, drive leads and engage Figma’s thriving community
• Manage content research requirements, sourcing relevant partners to support the development of a range of through-funnel assets, ranging from email, videos, blog posts, whitepapers, webinars and case studies according to budget
• Create and manage regional editorial calendar for content planning and production, and perform regular content audits for content gap analysis
• Analyse regional website traffic and SEO and communications trends to uncover content opportunities for Figma to position itself as a trusted thought leader
• Spearhead ideation and production of content including eBooks, infographics, video content and blog posts; effectively work with partners to develop content ensuring on-brand messaging, tone of voice and effective A/B testing approach in local language
• Recruit, enable and activate stakeholders across the organisations and within the Figma community to share and produce additional content (e.g. contributions to our blog, case studies, etc ) to amplify our reach while aligning to the overarching content themes
• Collaborate and share best practices with Marketing counterparts globally to gain leverage, scale impact and ensure consistency of tone and language across the full customer lifecycle
• Work closely with all Marketing functions to define and drive product and educational narratives and collaborate on integrated marketing initiatives
• Effectively lead the sourcing and management of all content agencies and freelancers from rate negotiation, to brand and tone of voice training through to performance analysis and optimisation strategy
• Act as a leader within the JAPAC Marketing team to drive the success and strategic direction of the business in region

Preferred Qualifications

• Strong listening and facilitation skills, a passion for storytelling with attention to detail, quality and accuracy
• An understanding of the digital landscape and its impact on the future of the content marketing industry
• Fluency in another major JAPAC language