Remote Content Marketing Manager

Summary

Join our dynamic team as an ABM Content Marketing Manager and take on a pivotal role expanding content capabilities within our Account-Based Marketing (ABM) team. This is a new role, best-suited to an experienced, self-motivated professional with a clear vision for how work collaboratively with ABM managers to develop and implement scalable production processes, and shape messaging for key audiences across various industries.

Requirements

• 3-5 years of experience in content marketing, preferably within B2B, SaaS, or technology sectors
• Strong understanding of best practices in ABM strategy and how targeted marketing can be leveraged in a B2B context
• Strong writing and editing skills, with the ability to work on short timelines associated with ABM activities
• High social intelligence that translates into strong mentoring skills, with a passion for knowledge sharing and the ability to coach non-writers on copywriting best practices
• Proven track record of creating engaging, high-quality content for industry-specific audiences
• Demonstrated ability to take initiative in building new content processes and fostering team collaboration
• Excellent communication and project management skills, with the ability to manage multiple projects simultaneously

Responsibilities

• Develop industry-specific content for ABM ‘Lighthouse’ campaigns, including white papers, guides, thought leadership articles, blogs, and personalized messaging
• Partner closely with ABM managers and subject matter experts to create tailored content for high-priority accounts, ensuring it resonates with target audiences
• Build and implement processes to enhance collaboration between the ABM and Content teams, improving workflow efficiency and content impact
• Provide ongoing coaching and mentorship to ABM managers on writing style and correctness, audience awareness, and messaging approaches/techniques to elevate the overall quality of copy across the team
• Stay up to date with industry trends and ensure content aligns with business objectives and current market needs
• Collaborate with cross-functional teams, including sales, product marketing, and design, to maintain consistent messaging and brand alignment
• Drive innovation by integrating Artificial Intelligence (e.g., ChatGPT) into content creation processes to supplement and enhance the ABM team’s content development efforts

Benefits

• 25 days off per year plus 8 bank holidays
• Workplace pension scheme with an employer contribution of 6%
• Enhanced maternity / adoption package: 12 weeks at 100% pay, 8 weeks at 80% pay and another 8 weeks at 60% pay
• Employee Assistance Programme (EAP) with different services included
• Comprehensive Cancer Cover, Full Out-patient, Therapies, Mental Health, Private GP, Employee Assistance, Programme Premier, Dentist and Optician Cashback Plus and Health Assessment
• Expense up to £100 per year (£50 in H1 and £50 in H2) for organized physical sporting activities or the purchase of personal sporting equipment/activities
• Discounted Gym Membership @ Fitness First
• Cycle to Work Scheme (www.cyclescheme.co.uk)
• Expense the cost of an annual eye test
• Choice between Dell and Mac for work laptop, iPhone and Android for work phone
• Yearly development discussions with peer and management feedback and planning of future at RELEX together with manager
• Flexible & remote working: sometimes the office is not the best place for certain tasks and working remotely instead of wasting time in commuter traffic can ease your mind and free up time for personal life
• Work from abroad: RELEX recognizes that sometimes you just need a little flexibility to juggle all your responsibilities so therefore we also offer flexible working practices to help out in this respect
• Charity Days: up to two days off to do charity work
• Office Dogs: your furry friend is always welcome in our London office