Content Marketing Manager

Summary

Join Bolster as a Content Marketing Manager to elevate our brand presence through compelling content. This role reports to the VP of Marketing and is an opportunity to be an influential member of a high-performing team at a fast-growing security start-up.

Requirements

• 4+ years of content marketing experience
• Strong understanding of the security industry and concepts
• Excellent written and verbal communication, analytical skill, editorial craftsmanship, and flexibility to write newsworthy content, and copy edit content from contributors
• Strong project management skills with the ability to manage a content calendar, agencies, and handle multiple projects simultaneously
• Comprehension of Social Media process, best practices, and social copywriting preferred
• Highly organized and self-motivated individual who will oversee timely, first-rate execution
• A team player, able to work collaboratively in a dynamic, high-growth, fast-paced environment

Responsibilities

• Develop and execute an editorial plan for topics on Domain Management, Web Phishing, Scams, Typosquats, Social Media, App Stores, Dark Web, 24/7 Support, DMARC, Breaches, Executive Impersonations
• Plan, write, edit, proofread, and publish industry-leading content including white papers, research reports, eBooks, PR articles, blog, website copy, and emails
• Establish clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach
• Plan and develop a variety of multimedia content (webinars, video, social media platforms)
• Ensure content is consistent across all departments of the organization
• Collaborate on a technical content approach to meet the community/end-user interests and needs of security professionals - aligning content strategy with the customer buyer's journey
• Partner with demand generation and product marketing teams to drive pipeline growth and customer expansion
• Manage internal and external technical writing resources/agencies

Benefits

• Excellent medical, dental, and vision insurance
• Flexible time off + paid holidays
• Equity + 401(k) plan