Content Marketing Manager

Summary

Join Sinch as a Content Marketing Manager and take ownership of content creation for our Voice products. You will develop engaging content across various platforms, collaborating with design and multimedia teams. Responsibilities include crafting SEO-driven content, managing brand voice, and supporting regional sales efforts. This role requires strong writing, editing, and communication skills, along with a deep understanding of the B2B tech landscape, particularly in the Voice or Operators space. The ideal candidate is passionate about technology and possesses excellent content strategy knowledge. Sinch offers a comprehensive benefits package, including health insurance, retirement plans, paid time off, flexible remote work options, and parental leave.

Requirements

• 3-5 years of experience writing for technical audiences, turning complex topics into SEO-optimized, human-centric pieces of content for blogs, guides, ebooks, etc
• Editorial mindset with an ability to research content personas and plan content that matches their interests, needs, and preferences
• Understanding of content strategies and how to create different pieces of content for different stages of the sales funnel and customer journey
• Experience working in collaboration with SMEs across other teams
• Strong copy-editing skills and an eagle-eye for detail
• Creativity to adapt pieces to different platforms and mediums
• Great project management skills to push projects along when multiple stakeholders are involved
• Ability to think strategically and tactically about content creation to help us achieve our marketing and sales goals
• Ability to work with geographically distributed teams across different time zones
• Collaborative spirit and a caring and empathetic nature

Responsibilities

• Design content marketing strategies and set short-term goals for our Voice products
• Research and write engaging short- and long-form content for the blog and other outlets
• Work with product marketing managers, product managers, channel experts, and other members of the team to create compelling stories that inspire and educate our readers across all stages of the funnel
• Create product-led content pieces that resonate with our target audience
• Edit, proofread, and improve content written by others following our style guides and brand voice
• Optimize content for SEO to drive organic traffic and increase visibility and brand awareness
• Work with regional teams to design middle and bottom of the funnel content to support their ABM campaigns
• Collaborate with design and promotional teams to produce and distribute high-quality content

Preferred Qualifications

Hands-on experience writing or editing content for Voice or Operator products, with a strong understanding of the Voice space in North America is highly desirable

Benefits

• We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health
• Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants
• Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation
• We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support
• Our flexible remote work offerings allow you to work wherever you're the most productive and successful. It's what you do, not where you work, that matters
• Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice