Content Marketing Manager

Summary

Join FreshBooks as a Content Marketing Manager and create engaging on-brand content across various media to drive results and enhance customer experience. Reporting to the Senior Content Marketing Manager, you will leverage your copywriting, content creation, and social media expertise to achieve marketing goals. This role involves understanding our target audience, staying updated on industry trends, and creating diverse content assets. You will also collaborate with freelancers, ensuring brand consistency and efficient workflow. This remote position offers a supportive and flexible work environment.

Requirements

• 3+ years of experience in building content strategy and content creation
• Strong writing skills and the ability to create and shape verticalized messaging
• Experience executing on content for a variety of content types (e.g., blog posts, eBooks, case studies, video scripts, newsletters)
• Ability to conduct market, competitor and persona research to gather insights and assess market opportunities
• Proficiency in crafting compelling and effective value propositions and messaging
• Strong writing, communication, presentation development, and delivery skills
• Ability to work collaboratively across functional teams with varying levels of direct or indirect reporting structure
• Familiarity with Google Analytics, Google Suite, Jira/Confluence, WordPress, Ahrefs, Surfer, Airtable, etc

Responsibilities

• Learn, understand, and internalize who FreshBooks’ customers and potential FreshBooks’ customers (our market) are, what motivates their behaviors, and how to communicate with them through your deliverables
• Stay up to date in your field and with our competitive environment. What is going on with other businesses? What content marketing and social messaging are they putting out?
• Create assets including blog posts, case studies, eBooks, social media posts, newsletters, videos, infographics, and other thought leadership content to grow top-of-funnel leads and brand awareness
• Leverage search data, industry best practices, and SEO tools to inform strategy and develop the content calendar
• Ensure writing style and messaging are developed and maintained with a customer-centric point of view
• Advise content creators (freelancers) on brand consistency across content
• Assign and manage workflow of delivery with external freelancers

Preferred Qualifications

Writing accounting focused content or for an audience of accountants

Benefits

• Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster
• Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental well-being
• Supportive peer group, mentors, and leaders . We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact
• Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job