Content Marketing Manager

Summary

Join UserGems, an AI-powered platform boosting sales pipeline impact, as their ambitious Content Marketing Manager. You will create impactful short-form content, collaborate on long-form thought leadership pieces, and transform expert conversations (webinars, podcasts) into valuable content. This role demands content distribution prioritization, leveraging AI tools for efficiency, and managing a content calendar. The ideal candidate is a proactive, excellent writer, organized, adaptable, and eager to learn in a fast-paced B2B environment. You will directly impact UserGems' growth and become an integral part of a supportive, innovative team. UserGems offers a competitive salary and benefits, including a remote-first work environment and a focus on work-life balance.

Requirements

• You’re proactive and thrive on taking initiative, owning projects from start to finish
• You’re an excellent writer who knows how to capture attention, communicate clearly, and persuade effectively
• You excel at organization, comfortably managing multiple content projects and deadlines without dropping the ball
• You’re flexible and enjoy adapting to changing priorities as part of an evolving marketing strategy
• You’re hungry to learn and eager to grow within an early-stage company

Responsibilities

• Distill expert conversations (like webinars and podcasts) into actionable, engaging content, such as guides and short-form materials
• Write compelling short-form content (social posts, email copy, blog posts) to drive engagement and conversions
• Develop effective email nurture campaigns, optimizing for audience engagement and pipeline impact
• Create distribution plans that include owned, earned, and paid channels to maximize content reach
• Organize, plan, and manage webinars, including topic ideation, speaker coordination, and promotion to ensure successful attendance and follow-up
• Leverage generative AI tools (ChatGPT, Gemini, Claude) for research, content outlining, drafting, and polishing, documenting your process transparently
• Continuously refine your approach to ensure maximum efficiency and effectiveness in content creation and distribution
• Maintain a structured content calendar to ensure timely delivery and coordination across marketing channels
• Embrace the dynamic nature of startup life, proactively adapting to new challenges and opportunities as they arise

Preferred Qualifications

• You have experience managing or producing webinars
• You’ve worked with email marketing platforms (HubSpot, Marketo, etc.)
• You have basic design skills (Canva counts!) and an eye for visuals
• You know a bit of SEO and are excited about AI Search Optimization

Benefits

• We value flexibility, mental health, and family. Work-life balance is essential
• We're a remote-first company with employees across the Americas and Europe
• We have weekly standups, virtual happy hours, and in-person off-sites around the world so that everyone stays connected
• We offer a competitive salary and benefits