Content Marketing Manager

Summary

Join Headway's growing content team as a strategic Content Marketing Manager, contributing to our mission of building accessible mental healthcare. You will develop and execute a content marketing plan aligned with broader marketing and business objectives, collaborating with various teams. Responsibilities include creating high-quality content (articles, whitepapers, etc.), analyzing performance, and serving as a strategic voice in content planning. The ideal candidate possesses 6-10 years of experience in content marketing, strong storytelling and analytical skills, and excellent project management abilities. Headway offers a competitive compensation package including base pay, variable compensation, equity, and comprehensive benefits. We are committed to diversity and inclusion and offer a remote-work option with office locations in NYC, San Francisco, and Seattle.

Requirements

• You have 6-10 years experience in content marketing, ideally within technology, healthcare, or related industries
• You have proven experience developing and implementing content strategies that drive measurable results
• You have exceptional storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences
• You have strong analytical skills, comfortable using data to inform content strategy and decisions
• You have excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
• You have a collaborative mindset, experienced in working closely with cross-functional teams to achieve shared goals

Responsibilities

• Develop and execute a strategic content marketing plan aligned with our broader marketing and business objectives
• Collaborate closely with integrated marketing, lifecycle marketing, and content teams to plan, prioritize, and deliver impactful, targeted content across the full customer funnel
• Lead the creation of high-quality content including articles, whitepapers, webinars, ebooks, and case studies, designed to engage our audience segments and drive key business outcomes
• Analyze content performance and leverage insights to continuously improve strategy, effectiveness, and alignment with customer needs
• Serve as the strategic voice in content planning discussions, ensuring consistency and quality in storytelling across all channels

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development